Why Small Business Owners Should be Listed in More Local Directories

by / Monday, 12 May 2014 / Published in Small Business Marketing

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More exposure means more opportunities to attract business, but apart from getting the quantity of impressions they need, business owners should also pay attention to the quality. This is particularly true when you are looking at the results of paid digital marketing campaigns, but really, any chance to attract traffic from a group of viewers who are more likely to be interested in your business and what it has to offer is precious. Most of the time, business owners will have to pay to get their message put in front of a targeted group like this, for example, in a banner ad, but there are plenty of marketing services out there that are free, and in the case of local directories, they are also very valuable.

Every free directory service is worth listing yourself on. Business owners should be aware that, even if they personally don’t use a listing site when they are looking for something, there are many people out there who do. Additionally, the power of a local listing on a website goes beyond the bare fact of just having it there, it can also contribute to your website’s overall SEO. It can be time consuming to manage these listings yourself, so in the event that you find you don’t have the time, there are a few services out there that can help you manage your listings from a central platform. You might want to brush up your website’s mobile appearance as well in order to appeal to local smartphone searchers.

Physical directories are also important. If there are resources for tourists in your area, such as brochures, directories, or listings on websites for the town, city or county, you should make an effort to get your business listed on those as well. As a growing business, local traffic is important for many reasons including keeping a steady stream of customers coming to you, building your base of customer reviews and word of mouth advertising, and increasing your brand recognition thorough the proliferation of business materials.

Photo Credit to Steven Depolo on Flickr

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