Why QR Codes Can Open a World of Possibilities for Small Business Owners

by / Tuesday, 11 November 2014 / Published in Technology For Business

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If you aren’t already familiar with what a QR code is, it is essentially a design made up of dark and light boxes that can be placed via a sticker or printed, or even painted directly onto an object or service that acts as a link when scanned. Common applications for QR codes include ticket verification at sporting events, scanning shipped packages and any other application where the physical world meets the digital. QR codes are interesting in a small business context, especially for those who are in the midst of financing their businesses with bad credit, since they have a lot of different application and are very cost effective.

What can you do with a QR code? A QR code can be used to open a website in a mobile browser, create and save a contact, track an ordered item, and essentially perform any task a digital link could while existing as a two dimensional object in the real world. Places to put QR codes include pretty much any type of printed material, and the codes can also be printed directly onto stickers and then applied to pretty much anything. Items that you might want to consider printing with QR codes include menus, delivery materials such as boxes, direct mail and stickers. With the knowledge that a QR code allows to you place a link to the virtual world almost anywhere in the physical world, it’s up to you to brainstorm interesting ways to use the technology and provide exciting new ways for your customers to interact with your business.

If you can think of it, you can do it with a QR code. An example of a creative way to use QR codes to promote your business could be having a scavenger hunt in your neighborhood for major discounts. Applying a few QR code stickers in various (legally) hidden areas that when found by customers can give them a great deal is one way to use the code’s versatility through a wide range of environments in order to make your marketing more fun and interactive. Another idea is allowing your customers to instantly sign up for mailing lists along with the receipt of a package. QR codes are not just portable, they also are instantly readable, so take advantage of this fact as well to apply them to your greatest advantage.

Photo Credit to Jrm Llvr on Flickr

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