Why Content Based SEO is a Good Thing for Small Business Owners
SEO can be a major game changer for small businesses, especially for home based or internet based businesses that don’t have a brick and mortar location to promote. That said, navigating the world of SEO isn’t easy, and by some accounts, it’s only going to get harder. Business financing allocated to shady or black hat SEO practices is money wasted, but for small business owners who don’t have a firm understanding of how to promote their own websites, it can be tough to differentiate between snake oil and the real thing. That’s why as Google becomes more and more able to weed out poor quality content from its search results, business owners may actually have a reason to celebrate.
A small business perspective is still valuable and can generate interest. The good thing about small businesses in relation to creating content is that they are uniquely positioned to have engaging perspectives. What it takes to run a business is something that people want to know about, and in particular if business owners fall into a specific niche of expertise, their insights become even more valuable. Once a business owner is able to take some time to clarify their voice and get down the basics of content writing, combining what they produce with some other SEO basics can go a long way.
Small businesses can go after local SEO terms, which can be easier thanks to local listing services. In particular, small business owners should be sure to pick up their local G+ business pages, which, depending on the google preferences of those searching for their services, can allow them to feature prominently above the fold. Putting work into listings does good for a business across mobile platforms as well, and can even help a business get in front of mobile app users when they show up in local searches.
Photo Credit to Sebastien Wiertz on Flickr