Why Business Owners Should Know What Sites are Pointing to Theirs
The more traffic to your website, the better, right? Well, not always. Spam links, referrals from derogatory anchor texts and robot traffic are all types of hits that a website can get that tend to do more harm than good. In the long run, if a site is getting inundated with poor quality traffic it can take a real toll on its ability to appear in organic search results, as Google’s algorithms are designed to punish high bounce rates and attempts to boost site rankings using robots. Whether or not you are the one putting links to your website out there or it is a third party, you should at least know where the links are showing up so that you can take action to prevent them from harming your site. If you spend the time to put SEO practices into
Monitor both referral traffic and backlinks. The first indicator that there are poor quality links pointing to your website will appear in the referral traffic reports you are getting in your analytics. In the event that a new source of traffic shows up that you are not familiar with, you should check it out for yourself to determine if the link is beneficial or detrimental to your business’s webpage. Some good indicators of a site’s relative value are PageRank, Alexa Rating, and traffic ranking. How high they appear in SERPs can also give you a good idea of whether or not a website is considered to be useful or a nuisance.
When you find a link to your website on a junk webpage, take action. While small business owners may not be able to control where people post links to their websites, they can take action themselves when they discover a negative backlink. The easiest and most effective way to do this is through the Disavow Links tool feature accessible through Google’s webmaster tools. If business owners have not already, they should be sure to register their domain, which will give them access to a suite of useful features. The disavow links tool in particular is the answer to spam listings they might find pointing to their business pages. By submitting a list of URLs or domains where they have found negative links to their site, business owners are able to indicate to Google that they are not responsible for the links that are are contained there and should not be penalized for them.
Photo Credit to Dave L on Flickr