What is Correct Small Business Etiquette in 2014?
Etiquette is an interesting subject, especially in regard to business. While some industries observe relatively rigid dress codes and have high expectations surrounding the way people should behave, others are extremely casual bordering on entirely informal. However, regardless of the industry in which a business owner works, a certain level of etiquette should be observed when meeting partners and creating connections as a matter of appearing professional.
In 2014, dress code isn’t as important as appearing put together. A formal dress code nowadays isn’t generally a given when it comes to small businesses. The standard idea of business casual has crept beyond the confines of “casual Friday” and taken over the everyday modes of dress for many. For others, there isn’t any type of dress code in their business, and every employee is able to wear what they choose. Instead of focusing on wearing something specific, business owners should make sure that they appear put together and not sloppily dressed. Maintaining a clean and collected appearance, especially when interacting with clients and potential business partners will inspire a higher degree of confidence, which in turn makes getting down to business easier.
Politeness is a must. Being courteous and polite in your interactions should hopefully be something that business owners and their employees are already striving for. If not, then remember that every interaction that customers have with your business counts towards defining your brand in their eyes. If you come to be associated with brusque or negligent communication, it can seriously hamper the word of mouth growth of your market.
Follow up. After a meeting, after making a sale, after receiving new inventory, the polite thing to do is to follow up with a phone call or email. Following up with your business connections demonstrates that you care about the health of your relationship and that you are open to receiving feedback and communications in the future. Taking this extra step doesn’t add much more time to the workday, but the long term effect of being responsive and valuing your relationships is a much stronger and more dependable network.
Photo Credit to Texas A&M University-Commerce Marketing Communications Photography on Flickr