This Thanksgiving, what does your business have to be thankful for? If you said customers, then you are on to something. Don’t simply assume that your customers know how grateful you are for their business, prove it to them by focusing on increasing loyalty for your business this November. Loyalty building is a part of branding that can really give you bang for the buck, since loyalty programs take your best customers and increase the business that they give you both themselves and from the strength of the referrals that they bring in to your business. Shout out your superstar customers. When you have a few amazing customers who make up your regulars, it can be worth it to go the extra mile when rewarding them. One way to do so is to to shine the spotlight on them via your business’s native blog or social media profiles. When you highlight your great relationship with customers, it indicates to other potential buyers that you are very

  The Thanksgiving holiday comes in the midst of one of the busiest times to be a business owner. The rush of planning that takes place going into the holiday season is one that can seriously drain the time resources that would otherwise be dedicated to family time. Fortunately, small business owners can manage their family and business commitments if they plan strategically. Take travel time into account if you are visiting family. The time that it takes you to go to and from your final Thanksgiving destination is important to factor in to your planning. You may be tempted to project an optimistic number when allowing for time spent traveling, but be aware that you may encounter holiday traffic depending on your area and the weather. It’s better to allow yourself a bit of cushion rather than lose your cool while trapped in a traffic jam because you will miss a meeting you scheduled too close to the holiday. If you must be productive while

The spookiness of Halloween has passed, and the next major holiday to come is Thanksgiving, a day of taking time to think on all that you have to be grateful for, especially those things that you may have begun to take for granted. Business owners are among those who should be the most receptive to this idea, since in business, the stress of the day to day can often overshadow the major milestones that entrepreneurs accomplish. Taking the time to bask in the glow of accomplishment is something that can get cut short by the arrival of your next task or even the appearance of a sudden setback, so the fact that there is a whole holiday devoted to positive self reflection is something that business owners should readily embrace. Beyond Thanksgiving, remembering to be thankful for what you have and have accomplished is simply a healthy thing to do, allowing you to be more realistic about where you stand in relation to your short

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