Small business owners reported feeling more confident in November by a margin that surpassed economist predictions, with the NFIB’s index reading 98.1 after a two point gain. In a Fortune.com article on the increase, it was reported that this level of confidence hasn’t been reached on the index since 2007, a positive sign that indicates small business owners believe in the potential for continued economic recovery. Despite this encouraging news, the indicators that brought about this spike in confidence were all soft indicators, while hiring and spending didn’t budge, which indicates that while business owners are prepared to believe in a stronger economy, they have been conditioned by the capriciousness of temporary gains and costly regulations to look before they leap in terms of spending on expansion. Holiday sales important to small businesses looking to end the year on a high note. The success of Small Business Saturday this year is a promising sign that may have prompted an increase in feelings of confidence, as Black

The 15% growth reported around Small Business Saturday in the US provides independent business owners with some encouraging news at the kickoff of the busy holiday shopping season. Contrasting with an 11% decline in Black Friday sales, it seems like an indicator that consumer feelings towards small businesses are warm in comparison to attitudes around corporate big box retailers, and that the efforts to promote the day on the part of American Express are beginning to pay increasing dividends as social media and word of mouth have contributed to year over year growth. Not just a US phenomenon. As Small Business Saturday has grown, it is following in the footsteps of other commercial days of significance, including Black Friday and Cyber Monday, days where retailers and e-commerce players respectively slash prices in bids to entice high volumes of customers. According to a Forbes article, these shopping season promotions have already been embraced in the UK, and now Small Business Saturday is following suit in the second

  Slumping Black Friday sales need not have worried small business owners, as numbers positive numbers have been reported by the National Retail Federation and American Express, the sponsor of the growing day of recognition for small businesses and the vibrancy they bring to their communities. In an Inc. article on the growth of Small Business Saturday, NFIB numbers were found to clock in consumer spending on Saturday at around $162 on average, an 11% decline from last year, but in keeping with broader economic trends that predicted shrinking retail numbers, potentially as online commerce grows in significance and volume. Small Business Saturday got a boost from social media. Awareness of the day has been helped along by social media campaigning both on the part of Amex and the small businesses that participated in the day. Amex provides resources to small business owners looking to get involved, and Inc. reported that over 126,000 tweets related to Small Business Saturday were sent out on the day of

Saturday last weekend gave small business owners all over the country another reason to feel thankful, with increased attention and business from consumers in recognition of Small Business Saturday. The day was first popularized by American Express and has been gaining recognition across the country each year, with this year’s events serving as a foil to a Black Friday that saw less activity than anticipated. According to Bloomberg, Black Friday sales fell an estimated 11% compared to last year’s numbers, a sharp decline that means today’s Cyber Monday and Small Business Saturday have become more important challengers to the former dominance of Black Friday among holiday shopping days. Small Business owners need to keep their efforts sustained to win the business they need to this month.  The poorer Black Friday statistics don’t necessarily need to alarm business owners, since Saturday saw many independent businesses all across the country opening doors to eager customers. The lower numbers last Friday suggest to some analysts that consumers don’t feel

This week marks the final countdown to a trio of sale days that small business owners have already been preparing for for the past month. Potentially the most significant of these days for many small business owners (particularly those without a stake in the e-commerce bonanza of Cyber Monday) is Small Business Saturday, a day of recognition for small businesses and their contributions to their local economies and culture. Businesses that have been planning promotions for the day are busy gearing up for the busy holiday shopping season to follow, but in particular need to have everything in place beforehand in order to smoothly greet and serve an influx of customers that can greatly exceed the normal volume their businesses are used to. Prepare to follow up. One of the strongest aspects of Small Business Saturday for business owners apart from the potential for sales numbers that are higher than normal is the ability to create the beginnings of a relationship with a much larger number

Small business Saturday, falling between Black Friday and Cyber Monday, is the small business answer to slashed prices at big box stores created by American Express in an effort to boost awareness of local businesses and their contributions to the economy. Local business owners should take advantage of the social media campaigning that Amex invests in to promote Small Business Saturday, which continues to grow nationally. When combined with a positive forecast for this year’s holiday spending, both in brick and mortar locations and online, business owners would do well to remember the date, November 29th this year, and prepare for it by rallying their neighborhoods and other local business owners to get on board. Plan a promotion. A discount is what your customers will be expecting, so get ready now preparing a door-buster that will bring business to your location. Think of something that is popular and can be discounted without your business taking a loss, since this item may be the purchase that inspires your

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