When your business’s website isn’t creating engagement, it can be a major problem. The more bounced traffic you get, the more it signals to search engines that your content isn’t what your visitors were looking for, which can push it down in search results. Apart from that, if you can’t get visitors to stick around on your website, that doesn’t bode well for your ability to create conversions and spread the message of your business through your copy. Building increased engagement with your website may be something that you want to do in an expedited manner, for example, if you notice that you are quickly losing ground to a competitor in a search results page and want to buff your time on site metric. Design work can quickly add up, depending on the scope of the project that you are interested in pursuing and the time frame that you need things done by, so at times it can be helpful to have a readily available

Google Authorship rich snippets, also known as those boxes with author information that sometimes appeared in search engine results pages, are officially being removed from those results pages after word from Google’s John Mueller that poor rates of adoption and general misunderstanding outside of the SEO community coupled with findings that they were not as beneficial to users as originally hoped meant that they were no longer something Google felt to be beneficial to its community. That’s not to say that everyone is in agreement, in particular content authors who had invested large amounts of time into optimizing their G+ profiles and content pages may feel that this update deprives them of the fruits of their hard work, and according to an article on V3im.com, while only a minority of Google authors took the time to fully set up their profiles, the real estate that they got in SERPs was definitely worth it to some of them. While Authorship snippets may no longer be around, the value

In an announcement on their blog, Google webmasters have stated that given their commitment to security and improving the security of sites that they direct Google users to, they will be lightly weighting secure server connections in their algorithms going forward. While in their announcement they claim that this round of changes will only effect a small amount of searches at this point and not outweigh other factors such as the quality of content on a site, they also stated that depending on initial results, they may increase the weight given to having an https connection as opposed to an http connection, the kind that the majority of websites currently use. What does this mean for small businesses? For now, not much. It is unlikely that the search terms that they are competing for will be directly effected by the light re balancing Google is talking about. That being said, in the future having a secure connection may become more important, meaning businesses that take steps to

  SEO can be a major game changer for small businesses, especially for home based or internet based businesses that don’t have a brick and mortar location to promote. That said, navigating the world of SEO isn’t easy, and by some accounts, it’s only going to get harder. Business financing allocated to shady or black hat SEO practices is money wasted, but for small business owners who don’t have a firm understanding of how to promote their own websites, it can be tough to differentiate between snake oil and the real thing. That’s why as Google becomes more and more able to weed out poor quality content from its search results, business owners may actually have a reason to celebrate. A small business perspective is still valuable and can generate interest. The good thing about small businesses in relation to creating content is that they are uniquely positioned to have engaging perspectives. What it takes to run a business is something that people want to know

  The more traffic to your website, the better, right? Well, not always. Spam links, referrals from derogatory anchor texts and robot traffic are all types of hits that a website can get that tend to do more harm than good. In the long run, if a site is getting inundated with poor quality traffic it can take a real toll on its ability to appear in organic search results, as Google’s algorithms are designed to punish high bounce rates and attempts to boost site rankings using robots. Whether or not you are the one putting links to your website out there or it is a third party, you should at least know where the links are showing up so that you can take action to prevent them from harming your site. If you spend the time to put SEO practices into Monitor both referral traffic and backlinks. The first indicator that there are poor quality links pointing to your website will appear in the referral

In a recent article on MarketWatch, a Google statistic was cited stating the 80% of consumers use local search when trying to learn more about businesses in their area, and half of those who did that search on their phones will wind up walking in to the business within the following 24 hours. The same article goes on to point out the large number of business owners who aren’t taking advantage of their local search potential and essentially leaving money on the table or allowing other businesses the chance to win it. Business owners need to realize that the internet is the new main street. Where businesses used to be discovered only in the physical world, our society is rapidly turning that metric on its head. At this point more and more consumers will go to the internet first when they want to figure out what to buy. Consumers can even be spooked when they don’t find a business website. In many areas, it has become

  Positive reviews for your business are pretty much always a good thing. The question remains, however, how much of a good thing? Depending on the venue that your customers choose to give feedback, the value of their reviews may be lesser or greater, as they will be more or less visible in SERPs, or in App directories. A review that is posted on a site that gets next to no traffic (or literally no traffic, as the case may be) isn’t really worth that much to a small business. The most powerful reviews are positive reviews that appear on popular directories or high in search results. While you can’t necessarily move a review from where your customers write it, it is possible to direct their reviews to the areas where they will be most useful. G+ business pages are great for collecting positive reviews. The reason that G+ in particular is good for hosting reviews is because when a business is looked up using Google,

  In an article on Mashable.com, the future of the SEO industry was discussed as well as the role that content will continue to play in digital marketing, both for small businesses as well as larger corporations. As Google continues to improve its algorithms, its aim is to reduce the ability of SEO’s to manipulate site rankings though strategic optimization. While making sure that a site is coded cleanly, contains strong copy and is able to hold the interest of a visitor will not stop being important, it may simply become a matter of course, with major gains in SERPs progressively more difficult to engineer outside of natural improvement based on repeat and new traffic combined with social and low bounce rates. Where does content fit in? While being able to manipulate SERPs through content overnight isn’t a realistic goal, businesses that do regularly create content should still be able to reap SEO benefits over time. In Google’s eyes, the best, most informative and relevant content

There are many, many articles on the internet touting the benefits of social media for small business owners (and a fair share are on this blog), but even with the inundation of encouragement and the visible results that many businesses already enjoy, there is a large number of entrepreneurs who still don’t use social media. For these small business owners, there are a potentially endless number of factors why they don’t choose to use the services. For some, they don’t see the reach being worth the time investment, and increasingly they may be right. Others, however, may just not like the concept of social media in the first place, choosing not to use it to reach out. How can these business owners get some of the benefits of social media even if they choose to actively not create profiles or engage on it? Even if you don’t create your own profiles, you can and should create content. Business owners may see content creation as inherently linked

Content marketing hinges on the idea that content marketers are able to create writing that features an engaging perspective, for example that of an industry expert or a business owner uniquely able to comment on an element of their operations. The same expertise that goes in to creating content for publishing in blogs, guest posts and press releases can also be used in another way; to post regularly in trade specific forums, or even more general forums, chiming in as an expert on your topic of choice. But what are the benefits that can come out of posting in forums? Here is a look at the range of benefits you can get from engaging in this tactic. SEO benefits. In many forums, you are able to include links to your website in your profile page and email signature. While these are usually nofollow, there are some instances where you can get link juice from the links that you place in your profile. If you post a

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