Small business owners will often look outside of the customers that they already have when brainstorming how to create more sales. Expanding customer base is undoubtedly an essential part of growing a business, as well as its brand recognition and market share. However, for businesses that are trying to increase their sales numbers who aren’t already making an effort to provide more to their current clients, using their sales data for segmenting the market they are already serving and then increasing their targeting is a strong way to increase their revenues created by their core clients. The segments that buy the most of your products should be the first you target. When you break up the categories your buyers fall into, by age, gender, location etc. you will start to arrive at a clearer picture of who are the best customers of your business. Once that customer group is identified, targeting them with special offers and keeping lines of communication strong will help ensure that they

The term “data visualization” refers to the presentation of data gathered during the operation of a business in a format that is represented through images. Commonly the types of charts include bar graphs, pie charts which many business owners probably remember learning about in grade school. Apart from these basic types of charts, business owners can also use spider graphs to organize their thoughts, tree shaped graphs or pyramid graphs to denote managerial hierarchies, and other forms of charts that will allow them to see the data that they need to manipulate in a clear and intuitive way. There are many softwares that can assist in data manipulation for small business owners. Mind42 is a free website that allows for the creation of spider charts, or “mind maps” that can help business owners organize departments, project management tasks and other components where groups are centered around focal nodes. Lucid Charts is a program that business owners can use limited on a free basis, with subscription packages

  Bad credit business loan alternatives allow small business owners with poor credit scores to gain access to capital, but work differently than traditional loans. While these products can help businesses by providing financing where they would otherwise not be able to get it, the costs are higher than a typical loan and can vary greatly depending on the company, the credit and sales strength of the applicant and the number of times they have taken out an advance. In order to make sure that a business owner’s application goes through with the highest chance of being funded, they should be aware of a few important aspects of their business that they should get in order first. Research the companies you are considering. Just like a traditional bank, providers of business loan alternatives come in many sizes and some will naturally be disposed to work with greater or lower levels of risk. The higher the perceived risk on the part of the business applying for financing, the

CRM (Customer Relationship Management) is an essential part of running any business, no matter what industry. How business owners approach their relationship management will of course vary greatly from industry to industry, and even on the basis of one business to the next. That being said, after growth, especially rapid growth that leaves your business in a dramatically different position than it was even a few months ago, taking the steps needed to create some standard, safe procedures for recording data and satisfying customer requests is in your best interest and can help you maintain and continue on an upward trajectory. After a tipping point in sales volume, handling the information manually can be tough. CRM tools can help your business to manage the data you record related to consumer interactions, giving you a clearer and more easy to reference picture of what it is that your business is doing. This is an important part of managing customer service requests, since the faster and more reliably

When your business hinges on the ability of sales people to perform, it is in your best interest to create a script that you can share with your team as a guideline to positive interactions that lead to conversions. Distributing leads to those who can use them is one thing, but your endgame should be enabling all of your sales reps to become star players on your team. The stronger your script is, the faster your reps will be able to jump in to making more sales upon being hired, and even your best salespeople will fall back on a strong script from time to time. This is especially true if your team encounters a standard set of objections or questions with a high degree of frequency. When they already know the best answer to give a concerned customer, it can help them regain control of the situation with poise and politeness. When creating a pitch, identify the concerns of your client. A pitch is not

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