The holidays are a time when business owners are often at their most busy, as commerce picks up and many Americans spend the most that they will spend all year. While this trend hasn’t changed for years, the ways that people are shopping for goods and services have been, to the point that this year might very well be the biggest year for E-commerce to date. Last year, holiday spending via desktop e-commerce clocked in at a record $46.5 billion dollars, representing a 10% growth over 2012, with the biggest percentage growth being a 21% increase in the amount spent on Thanksgiving day from 2012 to 2013. Additionally, last year had a few extra challenges that made it less of a number posting year, for one thing because of a smaller number of days between Thanksgiving and Christmas, for another because of the icy polar vortex and reduced discretionary income among many consumers. In the face of these challenges, the growth numbers posted for online

The difference between gross revenues and profit within a small business can be significant when overhead is brought into the picture. A business that is making many thousands of dollars in gross revenues may find that its actual profit margin is far below what one might have guessed offhand. Comparing the numbers between gross revenues and profit within your business can help create a more illustrative picture than looking at gross revenues alone, which is often the first thing that business owners do when reviewing monthly sales activity. Taking a deeper look at the accounting behind a small business, in particular a business that may be in extenuating circumstances due to bad credit, is an important part of management and should be done regularly enough to capture significant sales data. Monitoring gross revenues is important should business owners seek alternative capital. How much small business owners can qualify for when applying for bad credit business loan alternatives is directly influenced by their gross monthly sales, so

Management is a skill that requires practice and reflection, like any other. Where management differs from other elements required to run a business, however, is in the fact that it pertains to many different situations, from engaging employees to the very important task of managing customer expectations. Managing expectations will save you from many unpleasant situations caused by a lack of adequate communication between you and your clients. Essentially, this type of management hinges on clear communication of what your business is able to deliver and for what price in what time frame. Like many principles of small business, it’s based on common sense and being proactive, but again, like many elements of business, it’s not always something that people follow through on. In the case of important relationships, business owners can be tempted to say whatever will make the sale. The problematic part of this strategy, besides the obvious issues caused by discrepancies between what is promised and what is delivered, is that business

A premium service or product can carry a lot of extra appeal for your customers, but in order for a service like this to be successful, there has to be a clear distinguishing factor that sets the premium apart from your regular offerings. People will pay to feel special, and if they perceive something extra that they value in your top tier products, it is likely that you can make these items into great sellers. Still, creating a workable strategy around a new premium product launch takes a lot of effort and coordination. Here are some tips that can help small business owners to make their new premium offerings a success. Work out your price points with the benefit of market research. The demand that you anticipate for your products will have a major bearing on how you are able to price them. This, combined with the costs of production will determine what kind of profits you can expect to make and what your clients are

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