In a study released by Magid Generational Strategies, marketers were introduced to the newest American generation, now officially recognized as different from the Millennial generation currently entering the workforce. In 2014, the last Millennial will turn 18, marking an important milestone and signifying the formation of a new generation called the “Plurals” for their diverse ethnic backgrounds and open attitudes towards issues including immigration, gay marriage and equalization of traditional gender roles. As the Millennials enter the realm of adulthood, with the increased purchasing power and political influence that entails, the Boomer generation will enter into their 50’s, again a significant shift in demographics that will see a shift of targeting and message through the media channels that target the 18-49 year old demographic with the most significant impact on purchasing in the US, as the golden years, according to the analysis, are characterized by staunch brand loyalty and moderate spending habits. What are the Plurals like? Changing technology, parenting strategies and legislation in the US

Student loans can be a double edged sword, on the one hand allowing students to pursue higher education and obtain skills that can fuel the success of their careers, at the price of large amounts of debt at a young age that can be very difficult to overcome, especially if there is no way to refinance the debt into a more manageable package. For young entrepreneurs, managing debt while building a business means being strong at defining priority and having an understanding of what parts of your business need to grow in order to support others. Employee management can also be a challenge, since if you are not managing millennial employees, there is a chance that your relative lack of experience can make it tougher to lead managers in the middle or endgame of their careers. While it can be disheartening to contend with the challenges of business management while managing debt, through identifying priorities, carefully managing collections and trusting in the effectiveness of your

Millennials are the newest generation entering the workforce, and thanks to their unique perspectives on everything from social issues to technology, they represent a potentially powerful force for managers to harness towards greater business productivity. While some ideas that millennials have, such as what is more important, business or the time they spend on themselves, have managers wary, by re-framing the relationship between millennial employees and their work, business owners can ensure that they get the most out of their employees in terms of productivity and the high energy that young staff members bring to a team. Ask them what more they could be doing. Millennials are just beginning their careers, and are generally eager to please as well as learn new skills and take on challenges. Leaving a millennial employee in the corner with a stack of papers is a surefire way to have them become disengaged, but by contrast, giving them a clear directive with instructions then making space for them to execute their

  A recent article on Vox.com raised an interesting point about the aging of the baby boomer generation in relation to entrepreneurship in the US.  As the Boomer generation has passed middle age, the number of American businesses that are over 15 years old has also been steadily gaining since the 90’s. Conversely, the proportion of younger businesses has gone down. When reconciled against the idea of prime business founding years being in a person’s late 30’s to early 40’s, the trend seems to make sense as demonstrating a dip in new entrepreneurship that is directly linked to the aging population. Does age really have a bearing on entrepreneurship? It can be hard to say whether or not a person’s age has the potential to influence their ability to be successful when there are so many other factors involved in making it as an entrepreneur. There are also plenty of examples to point to that would suggest age is not the defining factor in an entrepreneurs

TOP css.php