Small business owners are awakening to the importance of a digital presence more and more lately, as well as the ability for them to create business and buzz that can help them get found, stay in touch with fans and brand advocates and even make sales through digital storefronts. For some business owners, the creation of a website is the biggest step that they have taken towards integrating technology into their business plan, but for others it is just the beginning of the development that they put in to their virtual presence. Once a business owner has a website, they can begin to gather big data regarding how well it is meeting their goals. Depending on what their data is telling them, they will have a list of ways that they would like to improve their website. It can be tempting to work on different parts of a site in a somewhat piecemeal fashion, but in order to create the best experience for their clients, business

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