The holidays are a time when business tends to pick up, with some small businesses making large percentages of their yearly sales in the months leading up to the New Year. Because of the higher concentration of sales being made as well as the heightened traffic web pages experience, the holiday season represents a great time for business owners to gather and analyze data on the effectiveness of their landing pages. Whether it is figuring out which pages convert the most, or A/B testing to fine tune the appearance and functionality of their e-commerce pages, taking advantage of this busy time to improve processes is in the best interest of business owners who are serious about having the best sites possible. Get acquainted with Google Analytics. Setting up Google Analytics can help your business with a great amount of insight on traffic patterns and the rate of conversions that your business can expect. Conversion tracking can tell you not only how many sales you’ve made, but

In a great article from business2community.com, some stats were shared regarding sales figures for Cyber Monday, revealing that annual sales on the day have grown from $1.3 billion to $2.29 billion in only three years. But what is Cyber Monday exactly, and where does it fall in relation to Black Friday and Small Business Saturday? It is the Monday after the latter day, and while according to its Wikipedia page it has only been around since 2005, the fast growth of online commerce makes it a force that is hard for small business owners to ignore, but then, why would they? Provided that they have adequately planned and promoted for it, Cyber Monday can be yet another prime sales day for creating a cushion of profits and revitalized cash flows going into the start of 2015. Anticipate higher than normal traffic and orders on your website. This is pretty much the point of Cyber Monday after all, but if you have a strong website set up,

The month of November is when small business owners scramble to make sure that they are ready to meet the rush of the holiday shopping season. With a lot to prepare for, from Small Business Saturday to your clearance sales and New Year blowouts, business owners are in the midst of preparing for a marathon of sales that can take on the same intensity as a sprint. One thing that they must do in particular to get ready is make sure that their e-commerce sites are ready to handle the influx of holiday traffic they are expecting, and there is more than one aspect of whether or not a website is read to weather heavy traffic. Here are three areas that your business should ensure are strong regarding your e-commerce site before you roll out holiday marketing and start ramping up your efforts to drive traffic and conversions. Design. The design of your page refers not only to its aesthetic optimization, but to its form meeting

Increasingly, the reach of a small business extends far beyond the confines of a town or city thanks to the internet. The ability of a business to be found thanks to websites, social media accounts, reviews and local directories means that they can significantly increase their exposure and the amount of business they are able to do via online channels. Going beyond digital marketing, there are many applications that businesses rely on that are now integrated or completely dependent on the internet, and the speed of a business’s network can either accelerate or throttle the productivity of a team of employees. In the media, Google Fiber and the attempts by up and coming cities across the US to be chosen as participants in the first releases of the service highlight the fact that many business owners are still unsatisfied with the speed and reliability of their internet service. While some of the issues that can cut into a business’s productivity can be solved or mitigated by

When you ask a small business owner to describe their business, the conversation usually carries far beyond two or three words. However, this exact circumstance has become the law of the digital jungle as keywords and tags are what internet users use in order to locate services, shop around, and discover new things that match their interests. Business owners have to think about the best words to describe what it is that they do, as well as what their customers would be most likely to type in order to discover them. Fortunately, pure speculation is not the only tool that business owners have on their side. Include your location in your keywords. Using local SEO is a powerful technique for small businesses, since competing for extremely broad keywords is much more difficult and, depending on your industry, there may already be a slew of competitors trying to break into the space that you want. Finding the financing to tackle major SEO terms isn’t always the best

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