Chances are good that if you have an email address listed on your business’s website, on profiles like Yelp or Yellowpages.com, or in other directories, somebody is going to email you pitching you a business service. If you have signed up for CRM tools or other business services, then you may already be on a few of their mailing lists as well. It can be tough to see value in being bombarded by B2B pitches if you are not actually interested in any of them, but there can actually be some real lessons small business owners can take away from the marketing material they are getting that can be applied to their own marketing strategies. Spam dodging tactics. Spam filters are the constant yin to the yang of email marketing. Spending hours customizing an email template is lost time if it will simply get swatted out of your customer’s digital fly zone by their spam filter. Aside from running tests on your own templates by sending

Design work in a business context can often get pretty pricey, and when you have a set amount of time within which you need a project completed, you may want to take steps to make the process of getting a design you can settle on expedited. All business owners should agree on a rate and a pricing plan that they feel comfortable with before allowing the designer to begin doing work for them, and once they have begun a relationship, ask for a clear invoice after each completed job, possibly itemized if there are multiple components that go into getting the job done. Before even approaching a designer, however, there are a few things that you might want to take care of on your end before you start the clock, especially if you are going to be managing them on a remote basis. Have an idea of what you want them to create. While business owners don’t always know exactly what they want to have done

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