Small businesses often struggle with bringing their social media presences up to par. Business owners may know how to bring in customers to their brick and mortar locations, and may even run their websites with a high degree of success but feel that when it comes to managing their social media efforts they can’t help but fall short, seeming to lack the “secret sauce” that allows other businesses and corporations to be successful. The truth of the matter is, if a business has regular customers within a brick and mortar location or on a website, then they already have access to the catalysts of their social media growth, they just need to take the appropriate steps to convert their current customer base into social media followers as well. 1) Create a clear incentive to follow you. This principle is one that gets a lot of mileage in content marketing in the form of “like gating” select content. The principle of trading something of tangible

  In a press release from CDC Loan Experts, three strong reasons were put forward for business owners owning their storefronts. Firstly, purchasing a piece of commercial real estate is a long term investment that can be turned around for profit later, rented out, or kept as a business location without the obligation of rent. Secondary to this is the fact that payments for rent may be contingent on market prices and therefore subject to fluctuation. Businesses that would be forced to move in the event of a rent increase will pay the same payment for the property they are purchasing, making buying a good strategy for those looking to stay in a location for the long term. Lastly, a purchase payment may be less expensive than rent would be in the first place, with the bonus of eventually owning the piece of property. Should you invest in purchasing your location? If business owners are planing on staying in their physical location for the next ten