Linkedin is a social network for professionals, and thus is mostly devoid of the purely social content shared on Facebook, with the predominant focus being on sharing relevant perspectives and expertise related to business. For entrepreneurs, it  can be a great tool for meeting influencers and establishing a positive reputation as a knowledgeable member of your industry. One tool for sharing expertise on Linkedin is their long form posting tool, which allows business owners to share more detailed articles than through posting a status update alone. What are the benefits of long form posting as opposed to sharing a blog post? When you post a long form article to Linkedin, there are a few unique benefits that make it a viable option as opposed to simply sharing a post that you wrote on your business blog. According to Linkedin’s page on long form posting, a long form post doesn’t expire, rather, it is displayed as a link on your profile, meaning that it has a lot

Branding is one of those concepts that is theoretically simple, yet more difficult to effectively put into action. The way that your brand is perceived on a number of factors coming together, from customer service and the quality of your marketing to the shape, color and sizes of your packaging or functionality of your services. Branding is an area that small business owners might associate more with larger corporations, but the reality is that business owners are able to pursue branding just as, if not more effectively than larger companies because of the higher degree of intimacy they can create in their customer relationships. Business owners can build their brand by internally promoting the values that they stand for and encouraging their employees to serve as brand ambassadors, but ultimately when they want to know how their branding campaigns are being perceived, they need to turn their lens in on themselves from the outside. Gather outside perspective on your brand from customers. If you aren’t sure

Vision refers to something that goes beyond the ability to plan for the next month, and far beyond the normal day to day routine of your business. It’s the ability to project the values and role of your business in your community into the future, and knowing what those values are. Successful businesses are often able to grow not only because of the practical business knowledge put into their development, but also because the vision behind the business is big enough to grow beyond being important to a single entrepreneur and involve a whole team, then eventually a whole community. Even if your vision is to simply create a place in your neighborhood that will be there for future generations to appreciate, that vision should factor in to the way that you manage your business and set goals in the short term. What is the vision that you have for your business? Where do you see yourself in five years from now? If the answer is

  While your customers aren’t on your payroll, they still represent some of the best salespeople you could ask for, provided that you treat them right and reward their loyalty. It can be good shorthand to think of your best customers as being a part of your business, since this not only reinforces their importance for your long term small business success, but also reminds you that you need to work for and reward them for their loyalty in the same way that you would for a star employee. At the heart of customer sales power is word of mouth via their personal relationships and social media activity. The reason why your customers have such an important role to play concerning your business’s ability to make sales is because of the strength of word of mouth, which is one of the most reliable types of marketing out there. In the same way that a salesperson can inform a customer about a product that they think they

  A new customer is usually full of enthusiasm for your business, without knowing exactly how our service or product will stack up in general they are ready for the best even if experience tells them to be prepared for the worst. There is something about a new relationship that is still undefined which carries the feeling of limitless possibilities. Smart business owners will realize that during this special time they have the greatest ability to shape the perceptions that their customers have of their brand, and should act accordingly to put their best foot forward during the onboarding process. One simple, yet highly effective way to do this is to remember the way that you would act in any normal exchange; say thank you. A thank you reminds your customers that you care about them and the success of your relationship. While setting up a thank you package is actually pretty simple, and if you are using crm tools can actually be automatically triggered as

  Small business owners may not fully appreciate the advantages that they have because of their size and their ability to directly control the entirety of their business operations. Aside from the often touted control of their schedules this affords them, they can also enjoy the benefits of much more personal branding, creating relationships with their customers that have the potential to be much more significant and long lasting than those that their corporate counterparts are able to build. Personality is something that, unlike mass produced content, can’t be boiled down to a formula, thus making it a powerful X factor in the hands of a business owner willing to share some with their customers. What is the personality of your brand? Your brand probably already has a certain personality associated with it by your customers. Finding out how they view you is a good start when deciding how to go about building your brand image, so you may want to simply reach out to your customers

Small business owners are continuously proving themselves to be strong adapters of social media technology, using the prevalence of social media across almost every market as a springboard to connect more closely with their customers and acquire new ones in the process. One of the most interesting variables of internet marketing is the fact that the internet has its own culture, being composed of a stew of ever growing information and human interaction. One of the phenomena to come out of this is the idea of memes, essentially template images such as the picture with this article, that have a connotated personality trait or pun that is then played on with an overlay of text. While that description makes them sound dry, the reality is anything but, with the customization of memes meaning that pretty much any demographic has the ability to produce their own jokes playing on the highly recognizable personas represented by each meme image. Memes are part of the culture of the

When it comes to winning a social media following, many business owners subscribe to the concept that more is, well, more, and that the number of followers they have is the ultimate yardstick for measuring their success on their platform of choice. However, this is not necessarily the case, since the value of your social media account lies in the interactions with your customers it can produce as well as exposure from when they like, comment on and share your updates. Having followers with little to no engagement means that you may not be getting as much mileage as you might think out of your posts. In fact, changes to algorithms on the part of social media giants like Facebook mean that, without paying to boost your content it might only appear in front  of a very small portion of your followers, at which point the only way that it can reach more people without paying is through being liked and shared. Quality followers are

  Taking steps to control your business’s public image is a major part of business development. The way that people perceive your brand can be directly influenced by the first impressions they have of it, and when making your introductions to members of the press, potential investors, business partners and other valuable contacts, it is important to get off on the right foot. One tool that small business owners can develop to make this task more manageable is a press kit. A press kit is essentially a collection of marketing papers that explains your business’s origins and mission statement, includes materials that media are able to use such as quotes, figures and photographs, as well as your essential contact information. Depending on your goals for media coverage and the event or venue wherein your business is distributing its information, including a full press release in your media kit may also be an option. The idea is to create a folder that you can either physically

3 Tricks for Writing a Slogan

Thursday, 31, July , 2014 by

Depending on the type of business they are running, business owners may or may not have the need for a slogan that can be associated with their brand. However, for some businesses, a slogan presents a simple way of getting people to remember them when they find themselves in the need of their products or services. A slogan can encapsulate the personality of brand along with their logo; the same sense of personality that they should inject into their copy and design. 1) Tell it to a partner, employee or friend and see if they remember it. One of the keys to a slogan’s effectiveness is how memorable it is. A simple way to test out this trait is by mentioning your slogan to a few people and then seeing if they can remember it later on when you ask them. You can ask a few people, asking them to remember it, and then have a control where you simply mention it without explicitly stating that

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