The holidays are a time when business tends to pick up, with some small businesses making large percentages of their yearly sales in the months leading up to the New Year. Because of the higher concentration of sales being made as well as the heightened traffic web pages experience, the holiday season represents a great time for business owners to gather and analyze data on the effectiveness of their landing pages. Whether it is figuring out which pages convert the most, or A/B testing to fine tune the appearance and functionality of their e-commerce pages, taking advantage of this busy time to improve processes is in the best interest of business owners who are serious about having the best sites possible. Get acquainted with Google Analytics. Setting up Google Analytics can help your business with a great amount of insight on traffic patterns and the rate of conversions that your business can expect. Conversion tracking can tell you not only how many sales you’ve made, but

A term that has been flying around the internet of late, “big data” can actually be somewhat of a misnomer in the context of a small business. What big data refers to is the information collected around a small business’s website that, when analyzed and reflected on, can lead to some serious insight on how to create more engagement and conversions. However, the term big data seems to imply a corporate sized mountain of information, intimidating to sift through and out of the bounds of a small business owner to manage, let alone fully understand. That is not the case, and in fact big data in a small business context is among the places where it has the potential to be the most useful, since nimble small businesses are among the most able to adapt strategic changes into their business plans. So what kind of data actually qualifies as big data in a small business context? A lot of the time, business owners may already be

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