Small Businesses Can’t Afford to Ignore the Latest Tech
The way that a business works in the modern day is pretty much the same conceptually since the first business. Ideally, you will provide a good or service to your customer, and if they are happy with what they get they will tell others about it, which, combined with your own efforts, will bring in more business. Straightforward and familiar as this concept is, the tools that are being used to effect this result have changed dramatically in the last 10 years, with the ubiquity of the internet and the rise of mobile technology and social media effecting the basic communication habits of the majority of the population. Social media is the number one activity on the internet, and mobile continues to grow in use and importance to marketers. If your small business is not taking advantage of technology and social media (which is usually free), then you are missing out on a whole lot of potential, but beyond that, you may be allowing your competition to gain a major advantage over you needlessly, since they can take a chunk of business simply by being visible on the internet whereas your business is not.
The range of tech that serves small business is already a major market, and there are solutions that can increase the productivity of a wide rang of team sizes and aptitudes. The range of technologies that businesses have at their disposal are growing every day, and can allow small business owners to powerfully and simply perform tasks that would have otherwise taken them either hours instead of minutes or forced them to employ additional personnel. For example, managing social media is now as simple as preparing posts in advance and setting them up for release, then taking some time to respond to customer interactions.
Not only do business owners need to pay attention to technology, they should also be aware of the potential security issues that can arise from tech. While technology is a major boon to small business owners, they should be aware of the fact that it can also pose new security risks. Even if your business is not using much new technology, you can still be vulnerable to tech based attacks from hackers who target businesses. For example, one common phishing technique is sending a false invoice with a link in an attempt to get business owners to download malware or give up personal information. Businesses should certainly embrace the benefits of technology, but remain vigilant regarding the threats that can be created by lax security.
Photo Credit to Kate Ter Haar on Flickr