Small Businesses Across the US Enjoy Saturday Boost in Business
Saturday last weekend gave small business owners all over the country another reason to feel thankful, with increased attention and business from consumers in recognition of Small Business Saturday. The day was first popularized by American Express and has been gaining recognition across the country each year, with this year’s events serving as a foil to a Black Friday that saw less activity than anticipated. According to Bloomberg, Black Friday sales fell an estimated 11% compared to last year’s numbers, a sharp decline that means today’s Cyber Monday and Small Business Saturday have become more important challengers to the former dominance of Black Friday among holiday shopping days.
Small Business owners need to keep their efforts sustained to win the business they need to this month. The poorer Black Friday statistics don’t necessarily need to alarm business owners, since Saturday saw many independent businesses all across the country opening doors to eager customers. The lower numbers last Friday suggest to some analysts that consumers don’t feel the need to rely on Friday to get their shopping done, meaning that staying in touch with customers through the whole month of December can help independent businesses stay on consumer’s minds as opposed to big box retailers. Big box retailers may also be the target of some negative sentiment in the wake of nationwide protests related to unrest in Ferguson Missouri, with calls for protesting of corporate retail giants potentially weighing in favor of small businesses as well. The key to winning business from customers seeking an alternative for this year’s holiday shopping is being visible when consumers are looking.
Small Business owners need to wake up to the importance of online retail. Cyber Monday today has been predicted to be bigger than ever this year thanks to more American consumers giving online shopping a try for the first time, incentivized by the potential for major savings. Getting a piece of the growing online retail market is one way that small business owners should look to compete and provide the levels of service that consumers are now more and more inclined to expect. Ecommerce, mobile browsing and mobile payments are all set to figure heavily in the business climate of 2015, and small business owners should be looking to the future in order to establish themselves as advantageously integrated with the services that will define the next few years.
Photo Credit to Giuseppe Milo on Flickr