On the Importance of Vision as a Small Business Owner
Vision refers to something that goes beyond the ability to plan for the next month, and far beyond the normal day to day routine of your business. It’s the ability to project the values and role of your business in your community into the future, and knowing what those values are. Successful businesses are often able to grow not only because of the practical business knowledge put into their development, but also because the vision behind the business is big enough to grow beyond being important to a single entrepreneur and involve a whole team, then eventually a whole community. Even if your vision is to simply create a place in your neighborhood that will be there for future generations to appreciate, that vision should factor in to the way that you manage your business and set goals in the short term.
What is the vision that you have for your business? Where do you see yourself in five years from now? If the answer is that you don’t know, then you should take steps to figure out what it is that you want going forward and create a few priorities. You don’t necessarily need to see yourself in a specific scenario, but you should at least have some bullet points that you want to hit, such as growing your business by a certain percentage, expanding into a complementary market or other, similar milestones. It might first help to identify
How can you communicate your vision to your employees? Be sure to foster strong internal communications as one of the keys to your business, since the better you are able to get information both to and from your employees as well as stay actively engaged with them, the more fluidly you can communicate your overarching business plans and incorporate those around you into making your visions a reality. One of the strongest ways to get your employees to be more invested in your business’s direction is to show them that there is opportunity for them to become more involved in the business over time, and that the feedback that they have regarding how things can be improved is being taken into consideration.
Photo Credit to Kate Ter Haar on Flickr