Include a Poll on Your Blog for More Directed Content

by / Wednesday, 16 July 2014 / Published in Small Business Advice

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One of the biggest stumbling blocks when it comes to creating content for small businesses is figuring out what to write about in the first place. Another issue is divining what type of content target demographics will be interested in reading and engaging with. Both of these issues can be partially addressed by the inclusion of short polls in your blog allowing visitors to vote on the topics to be covered in your next installments.

How to include a poll using wordpress.  Installing a plugin is pretty simple. Find one that you like, preferably with positive feedback and user reviews, then activate it in the plugins screen within your wordpress dashboard. Once this is done, you should be able to fine tune the settings in order to put the poll you want within any one of your blog posts. You may also wish to place polls on product pages to gather information regarding what products are the most popular, and for what reasons. Alternately, a poll that pops up after a completed conversion asking follow up questions can help to capture valuable information from customers who have already purchased something, which in turn can allow business owners to gain insight on what is already working in their marketing and branding.

Ways to use polling to improve your engagement. 

  • Directing theme of content on a weekly or monthly basis
  • Identifying strengths/ weaknesses of current layouts and strategies
  • Inviting visitors to interact and have stake in direction of content

Acting on Poll results. Once you have gathered results from your poll, it is up to you to reveal the results to your followers, or not, at your discretion. However, if you took the trouble to ask for feedback and get a response, it is a mistake not to act on it. You may lose referral traffic should a visitor take the time to vote and then never see anything come from it. You should never put yourself in a position where you would not want to follow up with a winning poll category. If it is something you don’t want to do, don’t put it on the poll in the first place.

Photo Credit to Leon Brocard on Flickr

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