Improve Your Small Business’s Social Media Security with these Tips
Social media can be a double edged sword for small business owners, and as such, deserves to be treated with the utmost care. When business owners create social media profiles, they allow their customers to engage with them much more easily and, through sharing and liking content, expose it to a much wider viewer base that can create conversions for you. Employees also will often link their social media accounts with those of the company that they work for, which can be a good thing, provided that they are responsible brand advocates and do not portray your brand as associated with negative behaviors. All business owners should include social media guidelines within their company internet policy and be sure to thoroughly explain the relationship between social media and brand PR, but beyond simply protecting the image of your business on the internet, you should also be sure to protect the security of the profiles themselves.
Never use personal passwords or the same password twice. This advice holds true for any account you make for your company’s purposes. In general, the best passwords are both long enough and contain enough different characters to be extremely difficult to guess using computer programs. Choosing a password is pretty simple, but it can be tough o remember all of them, which is why many people will use one for multiple accounts. This greatly compromises your security, as after cracking a single password a hacker can then take over your entire web presence as well as use information taken from cracked accounts to break into secure ones through social engineering and other manipulations.
Take a good hard look at your social media settings. On many social media websites, the default settings that come with a new profile will allow a lot of information to be readily accessible to those visiting the page. Small business owners may not be comfortable sharing the amount of information on their businesses that will be in their presets, and should take the time to figure out exactly what is showing up when people search for their business. One good way to do this is to simply log out or log into a non-company account and visit your page. This will give you a look at it from the perspective of someone who is just visiting so that you can be sure that there is no sensitive information being displayed.
Photo Credit to Rob Pongsajapan on Flickr