How Your Small Business Can Attract Last Minute Holiday Shoppers
Create a pitch targeting them. For example, putting a sign in your window with a funny phrase letting these tardy shoppers know that you have them covered can make a lot of difference when they pass by your location. You can also promote after Holiday specials on your website or through social media accounts. The more you put your message out there, the better response you can expect.
Give them a deal. A special offer can attract more frugal shoppers, after all, at the end of the holiday season, people are more likely to have spent their budget for presents already. The perception that they are getting a deal can convince your customers to spend that last bit of their holiday budget.
Stress the unique qualities of your products. The reason why people are going to buy from your small business over a big box retailer is because often times they think of small business products as being innately more unique, thus making better and more thoughtful gifts. Prove to them that this is true by highlighting the great qualities of your products in your pitches and showcasing them in your displays.
Photo Cerdit to Asenat29 on Flickr