How to Create a Newsletter for Your Small Business in 4 Simple Steps
There are many ways to increase the bonds that small businesses share with their best customers, from rewards programs, to community events. When it comes to deciding how to stay in contact and deepen your rapport, it’s important to factor in the financing aspect for your small business, balancing your ambitions and you cash flow and ensuring that you get a good ROI on the money that you do spend while keeping your customers happy.
One of the best principles that small businesses can espouse is taking what you already have and making it work more for your business. A perfect illustration of this concept can be found in the creation of a newsletter. So your small business has a social media presence? It’s also got a blog? Great! Then you already have everything that you need in order to put together a newsletter that can boost both your site’s traffic and the size of your social media presence. Here’s how it can work for you.
Step 1: Create a mailing list. As a small business owner, you should hopefully be keeping information on your best clients. You can also start collecting information through your brick and mortar location as well as through your website. Creating a list of emails in an excel document is incredibly simple to do, and once you have it, you can upload it into an email list managing service such as constant contact, where you can manage it and create a nice template for what will be your newsletter, incorporating your company’s logo. You can also put a button on your site that will allow interested visitors to sign up for your newsletter.
Step 2: Curate your content. Sending out your own blog content in your newsletter is a good place to start, but you should strive to include more than just a self promotional blog post. The key to a successful newsletter is providing easy access to helpful content that your clients will actually want to read, so do some browsing yourself (perhaps taking a shortcut or two using Google alerts) and then take the highlights of what you’ve found during the week and put it together.
Step 3: Send out your newsletter and monitor your results. Business owners should keep a close eye on the analytics behind their emailing campaigns. Things to consider are the percentage of your emails that went un-opened, as well as what number of your emails got put into spam by email clients. If your first few drafts get chucked into the trash bin by email accounts, then it’s time to hit the drawing board, being careful not to use to much blatant sales language that alarms both virtual spam checkers and your real clients. After you start getting a handle on what works and what doesn’t, then you can get fine tune your approach, adding more personality and developing a stronger voice.
Step 4: Link your social networks. Putting social share buttons into your newsletter allowing your customers to better share your content and give you “likes” is a simple way to leverage your mailing list for extra social networking benefits. This is the last step of creating a mailing list that will work for your small business without creating more work for you. As your mailing list grows, cross promoting it through social media and vice-versa can accelerate the rate at which your presence expands. Remember to stick to quality content, keep the self promotion in check, and most importantly, be yourself, and this relatively easy marketing tactic can work for you.
Photo Credit to Jason Dean on Flickr