How Small Business Owners can Prepare for Courting End Of the Year Hires
Preparing for holiday sales is just one part of getting ready for the busy times that come with the end of the year. It’s also a great time to court new, talented employees. Along with the end of the year, many potential hires are in the process of looking for new jobs. This could be because of layoffs during the last quarter of the year, dissatisfaction with a corporate environment, or simply the knowledge that many businesses choose to hire in the first part of the new year, having renewed budgets for the first quarter.
Make your hiring ad as appealing as possible by highlighting the unique elements of your business. It is often the case that high level talent leaves the corporate world in search of a more flexible environment, or one where they feel that their contributions will have a larger proportional impact on the growth of the business. Being explicit about the benefits that come with your position, including the company culture and the level of contribution that a potential hire will have is a good way to make your hiring ad a lot more appealing to talented employees who are looking for a change of pace.
Experiment with where you post your hiring ads. There are countless job posting sites nowadays, from Craigslist, to Monster, to Linkedin. Figuring out where you will get the best, most qualified response to your hiring ads can take some experimentation, and ads for different positions may be posted in different places in order to achieve an optimal effect. Simply posting to a single jobs board may mean that you are not reaching the most appropriate level of talent for your business.
Be open to hiring talent from non-small business backgrounds. Corporate employees will often be used to a very different environment than a small business, but that isn’t necessarily a bad thing. By hiring employees with corporate experience, you can gain valuable insights on how to either attract corporate business, or how to outmaneuver bigger businesses in a local market by knowing how they think. A small business thrives on sharing of past experience and new innovation, so broadening the experiential resources at your disposal by bringing on talent with a different background can be a smart tactic.
Photo Credit to Robert S. Donovan on Flickr