How Early Should Small Business Owners Plan for The Holidays?
The end of the Summer isn’t even here yet, so why should business owners think about the beginning of the holidays? Because, with the buildup to the largest shopping weeks of the year beginning with the advent of the Fall, the time between then and now isn’t as immense as it might seem and with so much to be done, getting a jump on the business to be won is a powerful strategic move.
What do you need to do to prepare for the changing seasons? Marketing campaigns should be based on research, so one thing that business owners should begin to prepare for is directing their marketing spend in a way that can create the best response and sales. Apart from preparing to allocate marketing dollars, business owners will have a list of things that they need to tie up before the end of the Summer. Highlighting and attacking the priorities that they have remaining is another way to make sure that as Fall arrives, they will be able to get everything into position in order to capitalize on prime sales months with a high level of organization.
Create a countdown goal-sheet. Even if you are not prepared to take any real steps towards solidifying your holiday plans, you can still go ahead and create a goal sheet that takes into account what needs to happen each months as the holidays draw ever nearer. Planning your goals before you are in the thick of managing during the holidays means more time being accountable and less time scrambling to set them when what you really need is results.
Revisit your important suppliers and business partners. One symptom of holiday rush is desperately calling suppliers in order to react to shifting product demand. While it is difficult to anticipate exactly the demands of the season, it is simple to predict that you are going to need to maintain a strong functioning relationship with your suppliers. Take the time now to reaffirm your most strategic relationships. Odds are good that you can afford to take some time before the Summer ends to visit a key player in your business, and when things get crazy during the busy season, odds are good that you will be glad you did.
Photo Credit to Jamie McCaffrey on Flickr