How Bad Credit Businesses Can Get Ready for Small Business Saturday
After the frenzy of Black Friday this week, Small Business Saturday will follow. This represents a potential to double dip on increased sales for small business owners, and a golden opportunity for bad credit businesses to create some revenues. For those who are not familiar with Small Business Saturday, it is a day of national recognition for small businesses where consumers are encouraged to shop locally at their favorite independent businesses. For retailers in particular, this weekend will be a very important one as not only are there two events geared towards them, but the end of Thanksgiving marks the official beginning of the holiday season.
How can a small business take advantage of the increased holiday traffic?
You can makes sure that your small business gets as much as possible out of the holidays by taking a few steps to maximize your potential to attract customers. First, if you have not rolled out a holiday deal, or a special offer of some kind, then you should seriously consider one now. Even giving a small complimentary gift with purchases will encourage consumers to spend at your location. Since this weekend, customers will be expecting to find a deal, not offering any type of promotion has the potential to decrease the number of new clients you are able to attract.
You may also want to consider broadening the hours that your business stays open this weekend, as there are likely to be shoppers about from the morning hours on. Many large retailers are opening their doors early offering large mark downs on their products. The spill over of customers as they go to and leave from these sales can be attracted to your business location, provided that you are open and advertising. Put in a few more hours this weekend, and you may find that you are well rewarded for it.
Ensure that you stock enough of your products to last the weekend in the event that you experience a surge of demand. Having a little extra product saved, or the raw materials that you need to create more on standby will allow you to take full advantage of the weekend.
Most importantly, remember to enjoy the weekend and the busyness that it brings you, and interact positively with your customers, old and new.
Photo Credit to Amex