FCC Net Neutrality Proposal Causes Another Round of Protest
You may remember reading about the FCC’s proposed Net Neutrality rules, which would allow for a tiered approach to internet bandwidth. In essence, it would create reserved high speed channels for the websites of entities that would be willing to pay for them, relegating those who do not to “slow lanes” which could create excessive loading times, seriously hampering the ability of those pages to rank in search results. Small businesses are among those who would be particularly hard hit, as they could lose significant shares of leads and digital commerce they gain through managing strong web presences. In protest to these proposed changes, on the 10th, many major websites participated in a “Go Slow” day displaying messages warning visitors of the reality of what the internet could become, and the danger present in allowing the creation of a segmented and corporation dominated internet. In an article that appeared on dailyfinance.com, the problems that could be created for small businesses by hampered internet speed include the death of their SEO, hiring issues because of lost revenues, and higher rates of bounced traffic because of impossible load times. Creating a system that heavily favors established players and threatens to bury small businesses is the last thing that most consumers want, and if not, they should be aware that as small businesses die out, they lose product diversity and the competition to corporate entities that keeps them on their toes and trying to improve customer experience.
What can small business owners do? Spreading the word about the potential effects of the FCC’s ruling is something that small business owners can do via their own websites, blogs and social media presences. In order to preserve the internet as a free and impartial exchange of information, they should make their voices heard, especially considering the economic power of the small business sector in the US.
Photo Credit to pallina60 Loon on Flickr