Does your Small Business Need a Logo?
In a press release put out by Endurance International Group, they revealed data from 491 businesses of five employees and under, 15% had no logo, and out of those who did have a logo, 56% had designed their own. Since a logo is such an important and fundamental part of branding for small businesses, it is surprising just how many are content to go without one, or make one from scratch. Provided, many DIY logos come out looking great, at a certain point businesses should consider updating them with the help of a pro, even if it just to clean up lines and create higher resolution copies. When it comes to creating branded items such as shirts, not having a logo in a vector format can present an additional roadblock the it is better to be prepared for.
A logo is something that can continue to add value to a business throughout its growth. A logo is an important part of a business’s branding, going past the name of the business and incorporating visual elements that make it much easier for a consumer to positively identify a product that they like, as well as describe them to their friends and family. Additionally, a logo can have an influence on how customers perceive a brand, making hitting the right tone with a logo even more important for appealing to the correct demographics.
How can small businesses create a logo that appeals to their customers? There are a few rules of thumb when it comes to logo design, but the larger part of brainstorming what will work for your brand should be based on market research and direct feedback from customers. Even a business as small as five employees can and should take the time to record sales data, and after a time this combined with the original market research used to back their business plan should constitute a solid enough base upon which to create an appealing logo. After creating a few prototypes, business owners can also reach out to perform A/B testing and focus groups in order to determine which of their choices is performing the best among their customers.
Photo Credit to McWonderburger on Flickr