Earlier this year Maryland became one of a growing minority of U.S. states to legalize gay marriage. Beyond the benefits to the couples who will marry and their advocates, the bill has been a boon for business. With a growing pool of potential clients caters, planners and florists all have the opportunity to do more events. Some have already reported an increase in exploritory calls and some have even seen an increase in contracts signed. This is all according to a Baltimore Sun article that looks at how the law is impacting business and how businesses are adapting to a clientele with slightly different needs. For example, a wedding speacialist told the Sun that at a business that will be successful with same sex couple, “are sensitive to the slight differences,” like using “honor attendant,” in place of “bridesmaid.” Click here to read the Sun’s full article.

In an article published to Slate yesterday, staff writer Will Oremus smartly debunks the widely cited “average wedding cost.” The figure hovers between $25,000 and $28,000 but varies widely from state to state. Oremus, however points out that this figure is more than the median household income in the U.S. He swiftly guides readers through a lesson in basic math (publications should be using the median not the average) and pricing psychology (no you are not “saving” if you are spending less than the average). He ultimately argues that brides and grooms spend what they are comfortable with. In an equally smart video included in the story another Slate writer examines why wedding dresses cost so much, and comes to similar conclusions:

The economics of wedding dresses are quite strange when you think about it. A woman buys likely the most expensive dress of her life to wear once. While most brides are likely to say the expense — according to The Knot the average wedding down costs $1,211 — is worth it one boutique has found a way to infuse the buying experience with social and economic value. Founded in 1997, The Bridal Garden in a New York CIty shop that provides “an opportunity for a designer’s beautiful creations to be renewed and enjoyed by a bride who could only dream of wearing a designer gown,” according to the shop’s site. Brides and designers donate gowns that new brides purchase at as much as 75% off the original price. The proceeds of the sale go toward supporting underprivlaged school children. The designers and original brides get a tax write off. The new bride gets a less expensive gown. And most importantly the children get a sound

  A recent Business Insider article loans us a glimpse into how one New York couple planned a lavish wedding for 17.5% of the average budget. The article begins: The average modern wedding costs more than an astronomical $28,500 — enough to put any couple in debt. In 2003, Trae Bodge and her then-fiance, Chris, were determined to spend a more modest amount: $9,000 ($11,200 in today’s dollars). Cost saving methods included gifts and hand-me-downs — family rings, a friend officiated and cosmetic industry colleagues loans hair and make-up services. A DIY rehearsal dinner, groom’s ring and center pieces also cut down costs, as did a bit of negotiating. Click here for more on how the Bodges kept their wedding cots down. 

In a recent article Market Watch loans “10 Things the Wedding Industry Won’t Tell You.” Yesterday the Library of Congress taught us that it is difficult to loan a figure to the wedding industry. A Market Watch article from April analyzes the weddings business, loaning a look at the things the bride and groom client might not want to hear but could help them in the long run. These “things the wedding industry won’t tell you” include: “We could go out of business before your big day.” “Inspiration boards? More like unrealistic-expectation boards.” “We’ll punish you for those heightened expectations.” “Tax and tip not included.” “The ballroom you chose only permits ‘approved vendors’ — that cost more.” The story is sprinkled with analysis of these little know horrors and statistics. During the recession, for example, the price of a wedding dropped from over $28,000 in 2007 to about $19,500 in 2009. On popular social network Pinterest 4.9% of popular pins are wedding related. For the complete

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