The internet has limitless applications, allowing a single sentence to be read thousands of times by people across the entire world, under the correct circumstances. This effect means that small business owners should develop and adhere to some internet etiquette, and if they are letting their employees represent their brand through social media and posting in industry forums, they should also be appraised of your standards. A social media policy is currently a necessary part of a small business internet policy, but knowing how to set standards in the first place can take a little bit of thought independent from this larger task. Here are some suggestions for creating appropriate posting habits on the part of yourself and your employees. Double check your posts before you confirm them. It’s annoying, it’s another step, and it can wind up saving you a ton of headaches if you get into the habit of doing it. Had the social media employees at US Airways double checked their now infamous

Business owners will be searching for a wide variety of traits in their employees and their partners, in fact, anyone who has a hand in their business should possess certain qualities that make them into an asset on a team, or a confident solo actor as the case may be. While different jobs call for different sets of skills, there are a couple of attributes that, like a well tailored suit, look good on anyone you might choose to bring in to your business sphere. Punctuality. This is a big one, and while it gets lip service, it’s still probably underrated. In today’s world, it’s all too common for people to become chronic reschedulers, or show up late because they had something come up or a priority get shifted. It is easier than ever in history to communicate with someone who you might never actually share a physical space with, and in the right circumstances this can be great, but when you schedule a meeting with

The Summer brings with it some of the busiest months of the year for many small businesses. It’s also one of the best times for many businesses to use bad credit business loan alternatives. These products rely more on the strength of a business’s deposits, rather than credit, when making approval decisions. This means that for businesses where sales pick up in the Summer, they have their best shot at a higher approval during this time. Taking this information into account, small business owners who do have issues caused by bad credit may wish to create a plan for how to manage and finance growth during the Summer season. Create a strong set of goals to avoid wasting financing. The point of a growth strategy should be to allocate resources in a tactical manner in order to arrive at a desired result for your business. Just having capital on hand does not mean that your business will change, you must apply your bad credit business financing with

Google Fiber is an ultra-high speed internet service provided by who else but the minds at Google, and is being rolled out in select cities for trial use by small business owners. It should be noted that according to Google’s Fiber blog, they are prioritizing private residences, i.e. family homes, but for small business owners who run their business out of a home, that doesn’t change anything. Select entrepreneurs in Kansas City, Austin, and Provo are able to use the internet service, which Google states it put out in order to fix the speed and service issues that plague most standard internet connections to the detriment of business productivity. The service will be more widely available for use in commercial spaces in the future, but currently is planned on being rolled out in the following cities in the near future: Portland Salt Lake City San Jose Phoenix San Antonio Nashville Atlanta Charlotte Raleigh-Durham Business owners rely on many different forms of online communication and information

A marketing budget is a truly delicate thing. Handled roughly, it will evaporate without yielding any ROI, while if it is finessed, it can create a huge amount of return on investment. Small business owners, in particular those with bad credit, can’t afford to invest in marketing strategies that don’t bring them a return, but at the same time, many small business owners are early adopters of new marketing techniques and make them work for them with reach comparable to what corporations are able to achieve with much larger budgets. Starting out your digital marketing, many business owners first choose social media, using the fact that basic services are almost always free as a license to experiment and fine tune their message. Business owners who are looking to create leads through digital marketing will often gravitate towards PPC, or pay per click advertising through services like Google Adwords and Bing Ads. Since these ads have the potential to be highly targeted based off of locations

Small business owners with bad credit often feel more pressure to remain ahead of industry trends than other business owners given the sometimes fickle nature of the bad credit business financing market. For them to remain competitive and continue to grow their revenues, some innovation and an early adopter attitude can be a major boon. This being said, the fact that business owners, especially those with bad credit, are often pressed for time can make it difficult for them to find the resources and perspective they need to stay on the cutting edge. Luckily, thanks to the internet there is a wealth of information available to small business owners that can be accessed when on the go, as well as tools that can be used to get straight to the best content available, saving you some valuable time. Let Google find content for you. Google Alerts are a busy small business owner’s best friend. Using this tool, you can specify keywords and update frequency, and Google

While there are many things that differ from industry to industry, and even from business to business, there are a few things that remain constant for every business owner. One of these is the need for a formal business plan. A business plan is required for everything from applying for a loan from a bank to recruiting business partners and top level employees, so it pays to have one that is both up to date and up to industry standards at all times. This isn’t a one time thing either. As your business grows and the markets you are in change, you are going to need to reflect this in your business plan with edits, additions and omissions. Something as simple as one key piece of information that is either wrong or outdated can make your business plan look bad no matter how clean the rest of it is, so keeping this document tuned up and ready to be looked at is a wise strategic

Navigating the financial landscape that comes with running a small business is often difficult, and it’s made even more tough by the presence of certain potholes and mirages. One common scam that small business owners should be aware of is the grant scam. How does a grant scam work? This type of scam is kept alive by a simple misdirection. Business owners will either stumble across or otherwise be made aware of a grant that their business is able to apply for, which, should they receive it, will give them what essentially amounts to free money. This should be the first logical red flag, but many business owners are willing to take the existence of grant programs at face value as fact. Once the business owners are sold on their grant applications, the next phase of the scam kicks in. You will be sold (or attempt to be sold) an expensive audit of your business plan, additional help filing your request, a one time fee, or

Many entrepreneurs find their home is a perfect environment for managing their business, and apart from the more obvious comforts of staying at home, they are able to eliminate commuting costs, paying for commercial real estate, and purchasing office necessities such as furniture and shared appliances. Many businesses that eventually grow into larger companies start out as home based businesses, and savvy entrepreneurs will realize that there is nothing to scoff at if an entrepreneur chooses to forgo choosing a separate business location. One of the foibles of a home based strategy, however, is the fact that business owners can  very easily become distracted from what they need to do, being tempted to take breaks that turn into hours of lost productivity. If you are going to be successful as a stay at home business owner, you need to learn some techniques that can help you keep your eye on the ball and allow you to manage your time between work and domestic activities. Create

While the last bit of nippy weather is finally fading away, small business owners everywhere are waking up to the promise of Spring, and a brand new busy season for many industries. Even as volume picks up and orders for seasonal products and services start to roll in, it can be helpful to get you and your employees energized and in a different frame of mind in order to make the most of the new season. An overhaul of your company culture isn’t necessarily in order, but doing something to celebrate the season and inject a sense of excitement into the office can be a good idea, especially if there have been morale issues on your team due to slow business, the cold, or both. Here are three simple ideas for greeting the Spring season that any small business owner can do. Try a classic activity, such as hosting a company picnic. Sure it’s cliche, but a company picnic is both simple to organize, low cost,

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