Video is a medium that brands have used to create ad materials that engage audiences for over a hundred years. The level of emotional resonance and memorability that can be achieved with video is second to none. Just how effective is video at conveying information? According to Dr. James McQuivey of Forrester Research, one minute of video can convey as much as 1.8 million written words. This means that a single video can potentially create as many conversions on you site as multiple pages of written copy. Still not convinced? Hosting video on your website conveys other benefits at well. In terms of SEO, your web page is more likely to come up high in search engines if it contains video, as indexing robots look for video as a way of identifying material that is potentially engaging for web surfers. In addition, video can greatly increase the time that visitors spend on your site, another important aspect that search engines take into account when ranking

A small business without marketing is like a hamburger without a bun; the product may be hot and fresh, but there is no visible way for customers to grab onto it. Relying on word of mouth to loan a business a boost in sales is one way to market, but in order to create an energetic buzz around your product more needs to be done to increase visibility. Some of the best ways to create engaging material are by taking a little time to think about your audience. In order to create a marketing campaign that will grab hold of their attention, you must consider a few things and then formulate a plan. Who is your target audience? This is a fundamental question. You need to ask yourself who your customers are and where you know you can reach them. For this phase of formulating a plan, you really need to do some market research. This will allow you to target your audience with a much more fine

Small business owners in all stages of business growth need to know what their client base wants, how much they are willing to pay for it, and when and where they want to go in order to buy it. Market research is not simply nice to have for business owners, it is in fact an essential part of operating a business and without it you are flying blind. For this reason, it should be clearly understood by business owners just what is meant by market research and how they are able to do their own in order to develop a clear cut plan they can use for running their business. The first thing business owners need to do before they conduct their market research is identify their desired client base. This can dramatically effect the way in which you will collect your data. for example, a business whose primary clients are in their late teens and early twenties might do well with a facebook survey,

The regulations created in 2011 to restrict the work week of commercial truck drivers seem here to stay, after appeals from the major truck driver constituencies, the American Trucking Associations and the Owner Operator Independent Drivers Association,  failed to have the laws overturned. The primary concern of truck drivers is the loss of billable hours that they are experiencing because of the regulations, which force them to take rest periods and change the protocols surrounding the restarting of the working week. The rationale behind the new laws is that many of the accidents caused by trucks and buses on the road involved fatigued drivers whose reaction times and awareness of driving conditions were compromised by their lack of energy. The DOT estimates that up to 13% of drivers involved in serious accidents were fatigued, and that the new regulations and mandated rest periods will save 19 lives each year thanks to better rested logistics workers. It is hard to gauge the immediate economic effect of

How to Go Green With Your Small Business

Wednesday, 14, August , 2013 by

As a small business owner, there are many concerns that you deal with on a day to day basis. Often times, independent business owners feel that they simply don’t have the time or the know-how to make their business more environmentally friendly. The top causes of small businesses not working to increase their environmental sustainability are concern that it will stop them from being profitable, apathy and costs. What many business owners do not realize is that there are many different tax breaks that energy efficient businesses can qualify for, offsetting some of the cost of updating your business. Another way to cut back on the energy consumption of your business is to try and reduce paper waste as much as possible. a good way to do this is to begin relying on cloud technology and a scanner to make as many of your documents digital as possible. This is especially handy for sharing applications, invoices, or other forms that many of your employees will be using.

The most visible collateral damage in trucking is the aftermath of a crash, where roads, vehicles, and their occupants can be catastrophically destroyed. However, the driving forces behind this kind of an accident account for a much more subtle and far reaching type of problem. Driver health has been an increasingly topical issue, with new regulations in place mandating more rest periods for drivers with the rationale being that chronic driver fatigue, sleep apnea and over consumption of nutritionally poor foods and caffeine are leading causes in many of the fatal crashes that occur each year. In the aftermath of these regulations, many drivers are reporting dissatisfaction with the way that their now mandated rest periods affect their schedules and the number of billable miles they can claim. In particular, driving at night, when traffic is lightest, is now much more difficult as drivers are required to get a good night’s  sleep. Aside from effecting the schedules of drivers, the new regulations in conjunction with

For the month of May The Horizon Business Funding Blog loaned its pages to the great outdoors and the industries that help you enjoy it. Today we will look back at what we’ve learned. Bike share stalls have sprouted up around New York CIty. Although the intiative polled well, not everyone is happy. The most complex shoe shopping experience is likely the search for the perfect hiking boot. Style may not be the primary concern here – but there is a lot to consider. According to Ibis World’s Market Research Report on the Scuba Diving Instruction the industry brought in $459 million in revenue in 2012. Nature loving chefs are loaning new life to ‘Rust Belt’ food scene Unique trees can be sought after for their size, shape or sheer rarity and can cost tens-of-thousands of dollars. YouTube loans ‘landscaping design ideas’ Cicadas loan evolutionary insight, and some argue investment advice According to Ibis World, fence and swimming pool construction is a $44 billion industry in the United States. Following the

Sunscreen sales are nearly $1 billion each year, according a new post on The New York Times’ Well blog. But with the sun finally shining in the eastern United States, the article points out that our skin may not be as well protected as we think. Well explains, “Some experts blame inappropriate use of sunscreen, saying that people do not apply enough lotion (a golfball-size dollop) or do not reapply it every two hours as instructed. But there’s another major concern: Until recently, many sunscreens with a high sun protection factor, or SPF, were designed primarily to protect people from ultraviolet B rays, the main cause ofsunburn. These sunscreens may have enabled users to stay out longer but did not necessarily protect them from ultraviolet A rays. These are associated with aging and skin damage, but some experts believe they may also be implicated in skin cancer.” The article goes on to detail the debate surrounding sunscreen, looking at what the Food and Drug Administration

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