There are so many components that go into the management of a small business, each one of them vitally important in their own ways. However, one of the most important by far is the physical location of a small business (assuming that it has one). Where your business is actually located can make a big difference on what kind of foot traffic it will get, what times will be the most busy and who will be passing by. Another big potential impact is the rent that you are paying and the agreements that you have signed into the lease. Here’s what small business owners need to consider before they sign a lease for a brick and mortar location. Don’t put the cart before the horse. If you aren’t ready to get started doing business out of your location, don’t sign a lease. Often, small business owners will find a location that they fall in love with, but don’t have inventory or any clientele, yet sign a

As you may or may not be excited about, Valentine’s day is rapidly approaching. For some small business owners, the day is little more than a reminder of love through a barrage of candy hearts and pink and red decorations, but to others, particularly in retail and certain types of service based businesses, the day can represent a big sales day, and deserves to have business owners loan time to preparing for it. While getting new business in the door on Valentine’s day is important, small business owners should think a step ahead and not only try to post bigger numbers the day of Valentine’s day, but also give their new customers a reason to create a long term relationship with their service. Attract Valentine’s day traffic by accentuating your business’s appeal. Bringing people in on Valentines’ day is easier when you give them a deal. Fear of losing out is a classic factor in closing sales, and a limited edition product or offer can help

Business owners who are planning new product releases or are trying to make sure they are getting a good deal from their current suppliers must loan enough time from their busy schedules in order to ensure that they are finding a good deal. In order to make it easier for them to get started shopping around,  we’ve put together a top five list of the most helpful tips for finding and negotiating with a supplier. Think locally. When looking for a supplier, one who is on the other side of the country is going to have to charge you higher shipping costs, raising the price of the product you are purchasing. It’s better to find a local supplier, if possible. Start out by using your network of business contacts to see if someone you know has any suggestions to refer you. A referral can potentially be beneficial by coming with a discount or a perk for the person who referred you or even for both of

Whether you think the millenial generation is entitled and depersonalized by over exposure to the internet, or the greatest new wave of thinkers in decades, the truth remains that this demographic of those born between 82′ to 93′ is becoming an increasingly important one as the boomer generation retires. Not only are millenials a larger generation than the Boomers, numbering around 777 million as reported by a recent Forbes article, but they are gaining purchasing power as they start to move up in the workforce. Small business owners should take the growing importance of millenials and their influence on consumption habits within the US as a signal to start thinking towards the future, defining how their brands can grow as their customers change. Understanding the millenial generation is the key to creating brand appeal for your small business. A report by the US Chamber of Commerce on the millenial generation defines them as optimistic, diverse and generally accepting, as well as driven by a deep understanding

Social media is now widely accepted to be an important facet of any business’s marketing strategy. Small business owners have countless success stories that can attest to the effectiveness of a well run social media campaign. However, there are many more business owners who don’t know how to get started creating a real digital network, especially if they don’t have prior experience using social media. These small business owners may be turned off from branching out into social media marketing because they feel intimidated starting out, but without taking the first steps towards building an online presence, they are not allowing themselves the chance to ever experience the positive aspects social media presences can bring to a small business. Bad credit businesses in particular can often benefit heavily from a social media campaign, as it represents a way for them to create buzz and leads without investing a large amount of capital that could be allocated to other projects. For small business owners to get

An office is a space dedicated to functionality. The easier it is to find the tools you need to do your job within this space, the better. For many small business owners, the office is their classroom, war room and zen temple all in one, necessitating that they be comfortable in their space as well as able to quickly access anything they need in order to maintain their productivity during the day. However, just because the office is a utilitarian space, that does not mean that it has to be visually bleak and devoid of any personality. Some tasteful and not overly distracting decoration can make you feel more at home in your office, not to mention make a better impression on employees, business partners and potential clients who visit it for whatever reason. What usually stands in the way of decorating an office for small business owners is time. The challenges that a bad credit business loans to a manager in terms of budgeting

The holidays represent a great time to be a small business owner, as more business around this time of year means that you will be able to create more revenues. However, criminals are also aware of the increase in business volume around the holiday season, and target in particular businesses that handle a large amount of cash around this time of year, including retailers and other service providers like limousine and taxi services. Invest in the security of your small business, and the safety of you and your employees identities and credit, by taking the following steps to stay secure this year. Document Shredders can safeguard sensitive information. When you throw out documents, you are creating an opportunity for thieves to salvage potentially sensitive information about your business and your employees. This can be avoided by investing in a document shredder, which will destroy any records leaving your business. In general, shredding documents is a good safeguard, but for businesses that collect a large amount of

Branding is one of the fundamentals of growing a business. While you grow your team of employees and your ability to produce through the acquisition of new equipment, you should also be working on on creating a cohesive image for your business. What do you want to have people take away from their experiences with your company? If you asked a repeat customer to describe your business in as few words as possible, what would you want them to say? These are much more than trivial questions. You are going to develop a company image whether you like it or not, so it’s better that you take steps to claim that image rather than let it be decided for you. Refocusing efforts in your small business on branding should not feel like you are making a change against the grain. Ideally, your branding campaign will only need to highlight the great qualities that your small business already possesses. 1) Take a different approach. Your competition may

Small Business 101: Building a Strong Brand

Thursday, 05, December , 2013 by

Imagine that your business is a hockey team. Through all the chaos on the ice, your fans are still able to identify your players and cheer them on because of their distinctive appearance. This is the way you should think about your branding efforts, as the means by which your business’s fans can identify you and cheer your business on. Your brand is comprised not only of your name, logo, slogan, company colors, and product but also includes the total experience that customers have while interacting with your small business.  The way you handle customer experiences and what you choose to post on social media sites will also become part of your brand, .  In a word, your brand is the identity of your business.  It encompasses all that you stand for and that which the public will come to associate with your company. For these reasons, you should be aware of your own core values, the UVP, or unique value proposition that you give

Tips for Small Business Training of New Hires

Wednesday, 04, December , 2013 by

According to Intuit’s Small Business Employment and Revenues Index, employment at some of the smallest businesses in the US increased last month – small businesses added 10,000 jobs in November. If you are among the small business owners that have recently decided upon new hires, you know how long and complex the process can be.  You have already invested the time and resources into locating the perfect addition to your staff.  You’ve posted job opening advertisements, networked with your friends and colleagues, read numerous resumes, met face-to-face with candidates and spent a considerable amount of time deliberating over your prospects.  And now, you’ve finally made the decision to hire.     Yes, you’ve gone through a lot to find exactly what you’re looking for, but the process is not over just yet.  Do not forget the importance of providing effective training for new hires.   A well-trained employee is essential to the smooth operation of your small business.  Lack of proper  training can result in inefficiencies in a small business

TOP css.php