Tough Mudder is “probably the toughest event on the plant” — according to big block letters on the extreme sport company’s website. When you arrive at  an oversized video screen begins to play. Suddenly you are inundated by dramatic arial shots, sweeping views of hundreds of wet suit clad people congregating in desert like field, running along a winding path and then jumping from wooden cliff to water. Tough Mudder events include 10 to 12 mile obstacle courses that have been set up around the world. The race is meant to challenge the physically fit and mentally sharp. The course involve mud, ropes, nets and sometimes fire or barbed wire. On the other end you are dirty, tired and handed a beer. The New York Times recently wrote about the Tough Mudder. The article explains that many participants are financial professionals who work demanding jobs on Wall Street. Some big name firms even bring large teams. The Times calls Tough Mudder, “the macho sport of choice for Type

Yesterday, we announced that in January the Horizon Business Funding Blog is loaning paged to the business of fitness and beauty. This, of course, is in honor of the new year and the resolutions many Americans made to get fitter, healthier and happier. We mentioned two businesses — Drybar and SoulCycle — that we are going to take a closer look at today. Both are redefining their respective industries and making a lot of money in the process.   Drybar‘s tagline is: “No cuts. No color. Just blowout.” They are turning the salon model on it’s head by hyper-specializing. And according to Forbes — it’s working. In a profile of the chain and it’s founder Alli Webb, Meghan Casserly writes, “What’s amazing is how Webb, a 37-year-old mother of two, has made a $20 million (sales) business out of nothing but hot air. Four years ago she was peddling her services from a 2001 Nissan Xterra, driving around L.A. “Between gas and babysitters, I doubt

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