Small business owners in all stages of business growth need to know what their client base wants, how much they are willing to pay for it, and when and where they want to go in order to buy it. Market research is not simply nice to have for business owners, it is in fact an essential part of operating a business and without it you are flying blind. For this reason, it should be clearly understood by business owners just what is meant by market research and how they are able to do their own in order to develop a clear cut plan they can use for running their business. The first thing business owners need to do before they conduct their market research is identify their desired client base. This can dramatically effect the way in which you will collect your data. for example, a business whose primary clients are in their late teens and early twenties might do well with a facebook survey,

There is no question that it is difficult for small business owners to procure loans in today’s economy. The media has been abuzz with reports on the freeze of business credit, and the aftermath of the great recession has property and other forms of collateral devalued to the point that they are no longer sufficient for securing business loans. However, the Washington Post recently put out an article positing that the decline in business lending is not an entirely new phenomenon. The Cleveland Federal Reserve has released charts indicating that small business lending from banks has been on the wane since as far back as the mid 90’s when the economy was strong. Traditional banks are cutting back the percentages of their portfolios that include business funding, and evidently have been doing so for over a decade. According to the Federal Reserve, this slow downward trend indicates that there is not likely to be a thaw in the lending practices of banks towards small business owners,

According to an annual survey by , the best states and cities for small business in the US are Utah, Alabama, New Hampshire, Idaho and Texas. Additionally. four of the top ten residential areas for small business incubation were located in Texas, which due to a mild climate, low overhead and large population is very hospitable to entrepreneurs. Another factor that allows businesses to grow is the sense of community and preference for local brands exhibited by the local population. Surprisingly, the majority of businesses surveyed stated that taxes in their areas were not unfair, and said that the biggest factor in determining business friendliness was in fact the local licensing requirements. The easier it is to apply for licensing, be if for liquor, food services, hotels or other types of businesses, the easier it is for businesses to devote time to growth and avoid getting bogged down in bureaucracy. Another key attribute to business development is the ability for business owners to obtain small business

How to Go Green With Your Small Business

Wednesday, 14, August , 2013 by

As a small business owner, there are many concerns that you deal with on a day to day basis. Often times, independent business owners feel that they simply don’t have the time or the know-how to make their business more environmentally friendly. The top causes of small businesses not working to increase their environmental sustainability are concern that it will stop them from being profitable, apathy and costs. What many business owners do not realize is that there are many different tax breaks that energy efficient businesses can qualify for, offsetting some of the cost of updating your business. Another way to cut back on the energy consumption of your business is to try and reduce paper waste as much as possible. a good way to do this is to begin relying on cloud technology and a scanner to make as many of your documents digital as possible. This is especially handy for sharing applications, invoices, or other forms that many of your employees will be using.

Many small business owners report having difficulty financing their businesses. Whether because of a lack of collateral, bad credit, or anything in between, there are many roadblocks that can stand in the way of business owners and their dreams of improvement. However, there are a few things that business owners should know that can help them get over the first mental hurdles they will face when it comes time to start looking for financing. Small business funding is more scarce now than it used to be, but it has not simply gone away. the American entrepreneurial spirit will always find a way to fill the gaps left in the economic climate, and small business owners in particular are a hardy bunch. When it seems as if business funding from loans and grants is a pipe dream, and that every lender and credit union you visit is eager to turn you away, take a deep breath and consider these three key points. 1) First of all, there is

Last month the New York Times ran an article called “How to Buy a Perfectly Peculiar Tree.” Unique trees, the article explains, can be sought after for their size, shape or sheer rarity. And their purpose? “They can serve as sculptural centerpieces to a yard or perfectly complement architectural details.” The short piece goes on to briefly profile three nurseries that specialize in rare trees. One will even grow a custom tree for you — if you’re willing to wait a few years. The real question is, of course, how much do these things cost? The Times explains, “Prices for rare trees vary widely. Mariani Gardens, a retail nursery, will sell an Ever Red Japanese Maple like the one on the lift for $16,000. A 45-foot-tall copper beech went for $60,000. Installation of a large tree might begin at $20,000.” One comment on the article summed it up, “How nice it must be to have the means to drop $20K on a tree. Very nice

  In a column published late last month, The New York Times’ architecture critic Michael Kimmelman argued for rebuilding New York City post-Hurricane Sandy in a responsible fashion. He feel efforts should be loaned toward rebuilding businesses and homes in a sustainable way. The piece is called “Vetoing Business as Usual After the Storm” and the advocate-critic writes: New York clearly ought to have taken certain steps a while back, no-brainers after the fact. The Metropolitan Transportation Authority ought to have installed floodgates and louvers at vulnerable subway entrances and vents. Consolidated Edison should have gotten its transformers, and Verizon its switching stations, out of harm’s way, and Congress should have ordered the Army Corps of Engineers to study the impact of giant barriers to block parts of the city from the sea. The thoughtful construction projects he loans his advocacy to, however, have yet to take hold in the United States, at least not in the public sector. Kimmelman explains that this is because,

Electricians in high demand after storm

Monday, 03, December , 2012 by

One month after Hurricane Sandy, electricians are still seeing tremendous need for their services Four weeks after Hurricane Sandy, electricians remain in high demand. Electricity has yet to return for many unlucky New Yorkers. So from assessing safety to repairing damages (if they can find the parts) electricians across the region have been very busy. Last week the New York Times reported on electricians who have been working around the clock. Explaining that, “the pleas [for electricians] really surged when Consolidated Edison required that customers in flood zones have their electrical equipment inspected before they could have power turned back on.” Reuters noted that these electricians must be certified to work in New York City. One man told the Times, that days of labor are followed by nights of applying for permits to make necessary repairs. He said, “I go out to my truck to grab a part and there will be three people by the van.” But basic parts have become harder to find than

Beware of mold caused by Hurricane Sandy

Thursday, 29, November , 2012 by

Mold has become a major concern for businesses hit by the storm, we loan a few tips for dealing with this messy problem.  As electricity and heat slowly returned to the tri-state area, many home and business owners learned of new problems caused by Hurricane Sandy when she hit almost one month ago. One such issue is mold. Heavy rain and storm surges filled many usually dry spaces with inches—and sometimes feet—of water. In a booklet called Flood Cleanup and the Air in Your Home, the Environmental Protection Agency explains, “Flood water can make the air in your home unhealthy. This is because when things get wet for more than 2 days they usually get moldy. There may also be germs and bugs in your home after a flood.” Dr. Clifford Basset, an allergy specialist and a professor at New York University, wrote on, “If areas of your home have been wet for two or more days, you may be dealing with a possible

Horizon Provided a Record $4.1 Million in Financing Last Month Horizon Business Funding is proud to announce that we provided over $4 million in small business financing during the month of August! Our merchant cash advance program helped dozens of small business owners get capital to help pay for operating costs, hire new employees, finance and repair equipment, and more. Business owners from a wide range of industries are putting our cash advance funding to work for them. During August, Horizon funded commercial construction firms, medical practices, dental practices, auto repair shops and more. Even as national economic data shows that small business lending continues to stagnate, Horizon Business Funding is helping entrepreneurs access more capital than ever. To learn more about how our business cash advance program works, or to apply for business financing, visit our website.

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