Bridal shop loans 'good karma' to buyers and sellers alike

Yesterday we met cost cutting bride Trae Bodge, who kept her wedding expenses to $9,000 in part by buying her dress from The Bridal Garden. This New York bridal boutique keeps prices down buying sourcing from designers and donates proceeds to charity.

The economics of wedding dresses are quite strange when you think about it. A woman buys likely the most expensive dress of her life to wear once. While most brides are likely to say the expense — according to The Knot the average wedding down costs $1,211 — is worth it one boutique has found a way to infuse the buying experience with social and economic value.

Founded in 1997, The Bridal Garden in a New York CIty shop that provides “an opportunity for a designer’s beautiful creations to be renewed and enjoyed by a bride who could only dream of wearing a designer gown,” according to the shop’s site. Brides and designers donate gowns that new brides purchase at as much as 75% off the original price. The proceeds of the sale go toward supporting underprivlaged school children. The designers and original brides get a tax write off. The new bride gets a less expensive gown. And most importantly the children get a sound education.  The site loans this description to the shop: “In its essence, The Bridal Garden is encircled by an aura of giving and receiving that can only spread good karma for future couples and struggling children.”

Click here for more on the Bridal Garden.

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