Bridal shop loans 'good karma' to buyers and sellers alike
The economics of wedding dresses are quite strange when you think about it. A woman buys likely the most expensive dress of her life to wear once. While most brides are likely to say the expense â€” according to The Knot the average wedding down costs $1,211 â€” is worth it one boutique has found a way to infuse the buying experience with social and economic value.
Founded in 1997, The Bridal Garden in a New York CIty shop that provides “an opportunity for a designerâ€™s beautiful creations to be renewed and enjoyed by a bride who could only dream of wearing a designer gown,” according to the shop’s site. Brides and designers donate gowns that new brides purchase at as much as 75% off the original price. The proceeds of the sale go toward supporting underprivlaged school children. The designers and original brides get a tax write off. The new bride gets a less expensive gown. And most importantly the children get a sound education. Â The site loans this description to the shop: “In its essence, The Bridal Garden is encircled by an aura of giving and receiving that can only spread good karma for future couples and struggling children.”