Bad Credit Business Tips: Sweeten the Deal for your Valentine's Day Marketing

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As you may or may not be excited about, Valentine’s day is rapidly approaching. For some small business owners, the day is little more than a reminder of love through a barrage of candy hearts and pink and red decorations, but to others, particularly in retail and certain types of service based businesses, the day can represent a big sales day, and deserves to have business owners loan time to preparing for it. While getting new business in the door on Valentine’s day is important, small business owners should think a step ahead and not only try to post bigger numbers the day of Valentine’s day, but also give their new customers a reason to create a long term relationship with their service.

Attract Valentine’s day traffic by accentuating your business’s appeal. Bringing people in on Valentines’ day is easier when you give them a deal. Fear of losing out is a classic factor in closing sales, and a limited edition product or offer can help you create a reason for new customers to enter your location. Tasteful decoration and displays that accentuate your products will help to create a good impression once they are inside. One good way to “sweeten the deal” that your are giving your customers is to bundle a popular seller with a less in demand item and then offering a package discount. This has the benefit of adding value to the offer, and potentially increasing the amount of sales you are able to make of one of your less in demand products.

Follow up after the sale. Since your primary goal is to create long term business, consider some ways to retain attention after  you make a new sale. A few good ways to keep your new customers engaged are by following up with them through social media and newsletters. Including a card with your social information is one way to encourage customers to connect. Loyalty cards or discount cards are another way to try and bring back new business, giving them an added incentive to start a relationship with your service.

Promote the deals you are planning on offering. You shouldn’t expect people to wake up on the day of your sale and sense that there is something going on, then show up just like that. Instead, promote the event in the time leading up to the holiday.  Use word of mouth through your current regulars to spread the word, and use any blogs, newsletters, or social media that your business maintains to help get your news out as well. If applicable, joining forces with other businesses that sell complementary products can help to grow more buzz, and businesses offering deals in the same area has the potential to draw much more foot traffic and benefit all by attracting interested bargain hunters.

Photo Credit to Rosa y Dani on Flickr

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