Bad Credit Business Financing: Keeping Costs Down While Promoting Social Posts
Social media is considered by some small business owners as the great equalizer, while others think of it as more of a nuisance than a tool, however for a wide range of businesses there is a large utility in promoted posts and advertisement whether or not they are actually updating their page every day, week or month. However, in order to make sure that they don’t simply waste money trying to get a desired result from their social media marketing there should be a set of procedures that they engage in. Typically a business on a budget should avoid grasping for their target audience by sending out a pricey and poorly targeted blast, which is different from using social media promotion in order to figure out what message an already identified target demographic responds the best to.
Posting regularly on social media can help identify where to allocate paid boosts. If at all possible, small business owners who are really serious about boosting the reach of their social media marketing should try to posts at least once a week in order to create some data regarding who their target audience is and what types of content they enjoy reading. That being said, it may be difficult to create organic reach on certain networks due to algorithms that favor promoted posting. Business owners can try to gather more information by posting content geared towards getting shared. Once you see what types of posts are getting the most positive attention (and from whom) then paid boosts along with targeting can greatly enhance the number of views the content gets.
Review the performance of boosted content and when possible link it to conversions in Analytics. The path of a consumer through your website can be clearly tracked through google analytics, meaning there is no guesswork over whether or not social media campaigns are able to create conversions. This information goes to waste, however, if it is not looked at and used to guide a campaign. Not only should your ad be looked at, but the path through your website taken by your consumers will offer plenty of insight on which copy on your actual webpage is converting. If there is a single “money page” that is turning more visits into conversions than the other pages on your website, it may be a good idea to consider why that is the case and whether or not you should change the landing page of your promoted posts and social hosted ads to that page in order to try and maximize its effectiveness.
Quickly pull under-performing ads. Waiting for an ad to start creating conversions for weeks is not a good idea in terms of PPC and promoted style advertising, since once the ad is up, it’s up and once payment stops, it disappears. If within a reasonable amount of impressions or clicks you have not created any conversions, then holding out for a better result will wind up costing your business more money and diluting the value of any conversions that actually do get created. Instead, tweak your ad in order to diagnose what the issue is, and be sure that you have included a compelling call to action. The call to action can make a large difference in whether or not your business’s target customers follow through with your message. A large number of impressions with no clicks or conversions may be a symptom of a missing or weak call to action.
Photo Credit to mkhmarketing on Flickr