A Foil to Black Friday, Small Business Saturday Grows by 15%
Slumping Black Friday sales need not have worried small business owners, as numbers positive numbers have been reported by the National Retail Federation and American Express, the sponsor of the growing day of recognition for small businesses and the vibrancy they bring to their communities. In an Inc. article on the growth of Small Business Saturday, NFIB numbers were found to clock in consumer spending on Saturday at around $162 on average, an 11% decline from last year, but in keeping with broader economic trends that predicted shrinking retail numbers, potentially as online commerce grows in significance and volume.
Small Business Saturday got a boost from social media. Awareness of the day has been helped along by social media campaigning both on the part of Amex and the small businesses that participated in the day. Amex provides resources to small business owners looking to get involved, and Inc. reported that over 126,000 tweets related to Small Business Saturday were sent out on the day of the event, representing a 10% increase. These stats show that the event is growing a more robust base of awareness since its inception in 2010, and represents a real boon to entrepreneurs looking for ways to stand out above the din of holiday marketing from major retailers.
Photo Credit to FutUndBeidl on Flickr