E-commerce is a growing market, with more and more Americans making purchases online. This holiday season’s digital sales are predicted to be the largest ever, and increasingly, mobile is opening up a new platform for e-commerce that is set to expand the amount of online shopping Americans participate in by orders of magnitude as the tech is fine tuned. As digital becomes a more pressing concern for businesses both large and small as they try to stay relevant and competitive, making the most out of digital sales funnels through analysis and fine tuning should be something that all business owners take time to pursue. Beware of cart-abandonment. In an article on the subject from the Washington Post, cart abandonment was cited as costing online merchants an estimated four trillion in lost sales in 2014. One suggestion for combating shopping cart abandonment from the article was retargeting, or tracking customers who navigate away from a full cart in order to increase the odds that they will double

Saturday last weekend gave small business owners all over the country another reason to feel thankful, with increased attention and business from consumers in recognition of Small Business Saturday. The day was first popularized by American Express and has been gaining recognition across the country each year, with this year’s events serving as a foil to a Black Friday that saw less activity than anticipated. According to Bloomberg, Black Friday sales fell an estimated 11% compared to last year’s numbers, a sharp decline that means today’s Cyber Monday and Small Business Saturday have become more important challengers to the former dominance of Black Friday among holiday shopping days. Small Business owners need to keep their efforts sustained to win the business they need to this month.  The poorer Black Friday statistics don’t necessarily need to alarm business owners, since Saturday saw many independent businesses all across the country opening doors to eager customers. The lower numbers last Friday suggest to some analysts that consumers don’t feel

This week marks the final countdown to a trio of sale days that small business owners have already been preparing for for the past month. Potentially the most significant of these days for many small business owners (particularly those without a stake in the e-commerce bonanza of Cyber Monday) is Small Business Saturday, a day of recognition for small businesses and their contributions to their local economies and culture. Businesses that have been planning promotions for the day are busy gearing up for the busy holiday shopping season to follow, but in particular need to have everything in place beforehand in order to smoothly greet and serve an influx of customers that can greatly exceed the normal volume their businesses are used to. Prepare to follow up. One of the strongest aspects of Small Business Saturday for business owners apart from the potential for sales numbers that are higher than normal is the ability to create the beginnings of a relationship with a much larger number

E-commerce has gone from being a somewhat convenient novelty to a major source of consumer spending, as well as revenues for businesses that are able to attract and accommodate online shoppers. The annual growth of e-commerce is expected to continue, with this year expected to be the biggest yet, so business owners should make sure that they are prepared with special offers and site support that can help them make the biggest possible profit. One idea that can help business owners turn a larger percentage of their traffic into conversions is through enhancing the on-site support for their customers. Chat support. Simple to set up and reasonable to afford, a chat client can help your sales team interact instantly and powerfully with on page shoppers. Having the ability to reach out to chat the second that your customers get stuck on something or want a recommendation is a great way to streamline their path to conversion into sales, and can help you make sure that the

In a great article from business2community.com, some stats were shared regarding sales figures for Cyber Monday, revealing that annual sales on the day have grown from $1.3 billion to $2.29 billion in only three years. But what is Cyber Monday exactly, and where does it fall in relation to Black Friday and Small Business Saturday? It is the Monday after the latter day, and while according to its Wikipedia page it has only been around since 2005, the fast growth of online commerce makes it a force that is hard for small business owners to ignore, but then, why would they? Provided that they have adequately planned and promoted for it, Cyber Monday can be yet another prime sales day for creating a cushion of profits and revitalized cash flows going into the start of 2015. Anticipate higher than normal traffic and orders on your website. This is pretty much the point of Cyber Monday after all, but if you have a strong website set up,

TOP css.php