Google Fiber is an ultra-high speed internet service provided by who else but the minds at Google, and is being rolled out in select cities for trial use by small business owners. It should be noted that according to Google’s Fiber blog, they are prioritizing private residences, i.e. family homes, but for small business owners who run their business out of a home, that doesn’t change anything. Select entrepreneurs in Kansas City, Austin, and Provo are able to use the internet service, which Google states it put out in order to fix the speed and service issues that plague most standard internet connections to the detriment of business productivity. The service will be more widely available for use in commercial spaces in the future, but currently is planned on being rolled out in the following cities in the near future: Portland Salt Lake City San Jose Phoenix San Antonio Nashville Atlanta Charlotte Raleigh-Durham Business owners rely on many different forms of online communication and information

No matter what industry you are in, there will most likely be some events around the country that you should consider attending. Whether you are interested in gaining some new expertise or sharing what you know at a seminar, going out and showcasing your products at a trade show or giving back to the community at a fundraiser or local event, there are plenty of ways to put your business out there through attending business related gatherings. The only problem for most business owners is deciding which ones are worthwhile and which are more trouble than they are worth. In order to figure out where they can make room in their schedules, the following steps can  be used. First, identify what events are out there. You can use social media for this, simply asking business connections what events are coming up is a simple and good idea. When you find out what is available, you may then wish to categorize the events by type: trade show

Business owners are, in most cases, comfortable moving quickly on projects and while developing new ideas. The entrepreneurial stereotype is  a person willing to spend long hours and sacrifice certain creature comforts in order to make sure that things get done, and quickly too. This can be a great thing, meaning that their businesses are able to grow and adapt to changes in their markets much faster than bigger companies where bureaucracy and indifference on the part of employees can get in the way of improvements. However, the old adage “patience is a virtue” holds true in many situations in the business world, where rushing something too much can actually cause more harm than good. When to be patient. Patience can be a boon when dealing with third parties in particular. Many small business owners hire outside contractors to handle tasks that they are not comfortable taking care of themselves. Common examples are accounting and web design. Why is patience useful in these cases? It’s because

A marketing budget is a truly delicate thing. Handled roughly, it will evaporate without yielding any ROI, while if it is finessed, it can create a huge amount of return on investment. Small business owners, in particular those with bad credit, can’t afford to invest in marketing strategies that don’t bring them a return, but at the same time, many small business owners are early adopters of new marketing techniques and make them work for them with reach comparable to what corporations are able to achieve with much larger budgets. Starting out your digital marketing, many business owners first choose social media, using the fact that basic services are almost always free as a license to experiment and fine tune their message. Business owners who are looking to create leads through digital marketing will often gravitate towards PPC, or pay per click advertising through services like Google Adwords and Bing Ads. Since these ads have the potential to be highly targeted based off of locations

When you’re running a business, every minute of your day becomes a valuable and finite resource. Conserving your time and using it effectively is at the heart of a strong management ability, so taking a little time to set up more efficient business processes can turn out to be a great investment in the long run. One of the things that most business owners do every day is send and receive emails. While business emails are most often short and to the point, they do still need to retain a polished level of grammar and vocabulary. Writing something that sounds great and gets straight to the point takes time, however, and if you are writing the same kind of emails over and over, you should consider creating an email template that can save you the trouble of crafting these letters from scratch every time. Understand when not to use a template. If you are communicating with a client or business partner, sometimes it’s not a good

Business owners who maintain webpages for e-commerce will often have forms on their websites that customers can fill out. These forms can serve many purposes, from collecting feedback or comments, to serving as order forms or leads that sales teams can follow up on by pitching prospective customers. The ability to automatically collect user submitted information through a webpage means that, depending on your traffic, you can process tons more business than you would be able to follow up with if you only had a hotline or physical location to work with. That being said, one of the problems created by adding forms is the potential for your inbox to be flooded with spam leads. Spam leads are usually pretty easy to identify, containing strings of random characters or random phrases. Often, these spam leads will include hyperlinks which you should absolutely not click lest you expose your system to a trojan or virus. While these leads are annoying, since it is usually easy to

Small business owners with bad credit often feel more pressure to remain ahead of industry trends than other business owners given the sometimes fickle nature of the bad credit business financing market. For them to remain competitive and continue to grow their revenues, some innovation and an early adopter attitude can be a major boon. This being said, the fact that business owners, especially those with bad credit, are often pressed for time can make it difficult for them to find the resources and perspective they need to stay on the cutting edge. Luckily, thanks to the internet there is a wealth of information available to small business owners that can be accessed when on the go, as well as tools that can be used to get straight to the best content available, saving you some valuable time. Let Google find content for you. Google Alerts are a busy small business owner’s best friend. Using this tool, you can specify keywords and update frequency, and Google

When your business hinges on the ability of sales people to perform, it is in your best interest to create a script that you can share with your team as a guideline to positive interactions that lead to conversions. Distributing leads to those who can use them is one thing, but your endgame should be enabling all of your sales reps to become star players on your team. The stronger your script is, the faster your reps will be able to jump in to making more sales upon being hired, and even your best salespeople will fall back on a strong script from time to time. This is especially true if your team encounters a standard set of objections or questions with a high degree of frequency. When they already know the best answer to give a concerned customer, it can help them regain control of the situation with poise and politeness. When creating a pitch, identify the concerns of your client. A pitch is not

  Small business owners are often very open to trying out new marketing techniques, and when branching out their strategies, many try paid ads on social media. Generally speaking, these ads are a good jumping off point because they are user friendly and simple to set up targeting for. That being said, making sure that you are getting what you pay for from these ads may require a bit of thought and fine tuning, especially if you are in an industry with a very specific target demographic. While targeting makes a big difference, the actual ads vary in effectiveness as well. Facebook has announced that it will be making changes to the ads that are currently serving on its pages. They plan on introducing larger, more visually engaging ads, with the intention of making them more attention grabbing and thus better suited to creating clicks and conversions. But along with a higher quality product comes an increase in cost. Business owners are typically drawn to social

Chances are, if you have a small business blog you are already familiar with using tags to classify your posts, some more than others.  Still, you might also have wondered if your were using them effectively and whether or not the tags you chose for your posts are the right ones to pick. Hopefully by the time you finish reading this article, you will have a better idea of how you can use tags in a way that is both effective for your SEO as well as for the readers of your content. Tags should always relate to the content you are writing about. When you are thinking of tags to put on your posts, first think about the category that the post falls into on your blog. If you categorize the post in the general folder of “marketing”, then you don’t need to include that word as a tag. Instead, think of the specific points that your article addresses that make it relevant to marketing,

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