Small business owners with bad credit often feel more pressure to remain ahead of industry trends than other business owners given the sometimes fickle nature of the bad credit business financing market. For them to remain competitive and continue to grow their revenues, some innovation and an early adopter attitude can be a major boon. This being said, the fact that business owners, especially those with bad credit, are often pressed for time can make it difficult for them to find the resources and perspective they need to stay on the cutting edge. Luckily, thanks to the internet there is a wealth of information available to small business owners that can be accessed when on the go, as well as tools that can be used to get straight to the best content available, saving you some valuable time. Let Google find content for you. Google Alerts are a busy small business owner’s best friend. Using this tool, you can specify keywords and update frequency, and Google

When your business hinges on the ability of sales people to perform, it is in your best interest to create a script that you can share with your team as a guideline to positive interactions that lead to conversions. Distributing leads to those who can use them is one thing, but your endgame should be enabling all of your sales reps to become star players on your team. The stronger your script is, the faster your reps will be able to jump in to making more sales upon being hired, and even your best salespeople will fall back on a strong script from time to time. This is especially true if your team encounters a standard set of objections or questions with a high degree of frequency. When they already know the best answer to give a concerned customer, it can help them regain control of the situation with poise and politeness. When creating a pitch, identify the concerns of your client. A pitch is not

  Small business owners are often very open to trying out new marketing techniques, and when branching out their strategies, many try paid ads on social media. Generally speaking, these ads are a good jumping off point because they are user friendly and simple to set up targeting for. That being said, making sure that you are getting what you pay for from these ads may require a bit of thought and fine tuning, especially if you are in an industry with a very specific target demographic. While targeting makes a big difference, the actual ads vary in effectiveness as well. Facebook has announced that it will be making changes to the ads that are currently serving on its pages. They plan on introducing larger, more visually engaging ads, with the intention of making them more attention grabbing and thus better suited to creating clicks and conversions. But along with a higher quality product comes an increase in cost. Business owners are typically drawn to social

Chances are, if you have a small business blog you are already familiar with using tags to classify your posts, some more than others.  Still, you might also have wondered if your were using them effectively and whether or not the tags you chose for your posts are the right ones to pick. Hopefully by the time you finish reading this article, you will have a better idea of how you can use tags in a way that is both effective for your SEO as well as for the readers of your content. Tags should always relate to the content you are writing about. When you are thinking of tags to put on your posts, first think about the category that the post falls into on your blog. If you categorize the post in the general folder of “marketing”, then you don’t need to include that word as a tag. Instead, think of the specific points that your article addresses that make it relevant to marketing,

While there are many things that differ from industry to industry, and even from business to business, there are a few things that remain constant for every business owner. One of these is the need for a formal business plan. A business plan is required for everything from applying for a loan from a bank to recruiting business partners and top level employees, so it pays to have one that is both up to date and up to industry standards at all times. This isn’t a one time thing either. As your business grows and the markets you are in change, you are going to need to reflect this in your business plan with edits, additions and omissions. Something as simple as one key piece of information that is either wrong or outdated can make your business plan look bad no matter how clean the rest of it is, so keeping this document tuned up and ready to be looked at is a wise strategic

Navigating the financial landscape that comes with running a small business is often difficult, and it’s made even more tough by the presence of certain potholes and mirages. One common scam that small business owners should be aware of is the grant scam. How does a grant scam work? This type of scam is kept alive by a simple misdirection. Business owners will either stumble across or otherwise be made aware of a grant that their business is able to apply for, which, should they receive it, will give them what essentially amounts to free money. This should be the first logical red flag, but many business owners are willing to take the existence of grant programs at face value as fact. Once the business owners are sold on their grant applications, the next phase of the scam kicks in. You will be sold (or attempt to be sold) an expensive audit of your business plan, additional help filing your request, a one time fee, or

Guerrilla tactics are those used by a smaller or otherwise disadvantaged force to overtake and overcome a superior one. When applied to the practice of marketing, guerrilla tactics usually means a smaller firm, but sometimes a corporation or larger business using a lower cost but original or otherwise fresh technique to create disproportionate buzz for the total dollars spent. Due to its low cost nature, guerrilla marketing can be put to work for almost any business, and in fact, small businesses have some serious advantages when engaging in creative marketing techniques because of their small size and less stratified leadership. Identify a goal that can be reached with the help of guerrilla techniques. Small business owners don’t have to be promoting a specific sale or product when engaging in guerrilla marketing, but in order to focus their efforts and try and quantify their results, they can create some goals that they want their guerrilla campaigns to hit, such as shares or traffic to a page on

One of the greatest advantages small business owners have is their ability to quickly adapt to changing industry standards and marketing techniques, picking and choosing what works and what doesn’t much more effectively than a larger brand which usually has more inertia when it comes to making strategic decisions. An arena that small business owners are competing in very successfully is social media. Given the strong relationships that many small businesses are able to build with their customers and the either free or cheap costs of running a social media profile, even bad credit business owners are able to loan attention to the powerful source of business it represents. One of the newer offers in the social media marketing  landscape is Snapchat. Snapchat is a unique messenger service, sending messages in the form of pictures or videos that delete themselves after a preset viewing period of a few seconds. Snapchat is popular among millennials in particular, but also sees use in other age groups. What makes Snapchat

Many small business owners want to expand the techniques they use to market to their clients and build loyalty, but don’t have a huge budget to play with, or a lot of time to tinker with fine tuning something. Enter the newsletter, a simple concept that has stood the test of time thanks to its effectiveness and ability to increase engagement with a brand’s key customers. Small business owners in any industry can benefit from the creation of newsletters, and some businesses may wish to have more than one mailing list in order to run the gamut from enthusiastic clients to industry partners. Putting together a mailing list is a lot more simple nowadays thanks to CRM tools like Mailchimp and ConstantContact. You have the option of building a template for your newsletter that is simple to copy and edit to change out content on a weekly, bi-weekly or monthly basis. Take the time to build a nice looking template. If you can’t, consider purchasing

In virtually every industry, there will come a time when, as the owner of your business, you will be summoned to appear at a trade show or other type of industry event. These events generally serve as a way for brands to showcase their wares while meeting and networking with old clients as well as potential new ones. When you go to a trade show, you are most likely going to leave laden with an assortment of product guides, free samples and branded goodies. In the end, things can add up to be a lot to keep track of, and finding what you are looking for and remaining focused on your goals when at one of these events might take more finesse than you would have thought. Have a game plan before you get to the show. Going to a trade show will often be an event in itself, with many of them hosted in “destination” areas such as Las Vegas or New York. That’s why

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